Just like being the first lawyer to have a website in 1997, or to have a mobile-friendly site in 2008, taking some initial steps to show up in voice searches may be easier to do now before it inevitably becomes more saturated and monetized later....
Warren Buffett said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." The problem is, today, even if you do everything right, you can still get hosed by bad reviews....
A modern law firm cannot operate without reliable access to email. Its ubiquity and features allows email to serve as the solution to many tricky communication problems. Everything from managing asynchronous communication, to collecting documents,...
Most bankruptcy attorneys and marketers for lawyers know the magic phrase: "We are a debt relief agency. We help people file for relief under the Bankruptcy Code." But some haven't even heard of it. And many don't know this phrase's implications…...
Answer these 6 straightforward questions to be sure your law firm website won't let you down in the new year. For most practices, sorry, you can't just set it and forget it....
It doesn’t matter what kind of law you practice: you’re going to need information from your clients while working on their matters. Likely, there will be similar information you’re going to collect from every client: maybe their...
If you’ve ever taken an economics class, one of the first things that you learned was the concept of “opportunity cost”: a dollar you spend on one thing is a dollar you don’t have available for something else. The same is...
To mix metaphors, as a small business owner, you’re used to juggling all of the hats: keeping the books balanced, handling your paperwork or court dates, and managing everything else it takes to make your firm run smoothly. It may often seem...
Choosing a domain name is something that you'll ideally do just once. Read on to learn important things to consider when picking a name such as ease of use, marketing potential and sellable value....
Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or...