» Question of the Week

What Online Marketing Activity is the Best Use of an Attorney's Time?

Time is short. In this post we explore and make the case that the best thing an attorney can do to boost their online marketing efforts is to bolster their reputation online.... Read More
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Can a Law Firm Website Fuel Retirement?

Lawyers often overlook the valuable business assets they build while in practice. These assets, like the firm's website, can increase the value of the firm and influence it's salability when it comes time to retire.... Read More
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Is SEO or Pay-Per-Click Marketing Better For Lawyers?

One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency.... Read More
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How Can Attorneys Reduce No-Shows?

The new client no-show is a triple-whammy of lost income, lost future referrals and lost marketing dollars. This week we cover tips on how to improve communication with potential and current clients to keep your appointment book humming along.... Read More
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Is Your Attorney Bio Costing Your Firm Clients?

The data is clear: the attorney biographies on a law firm's website are the most clicked on pages of the site. Is your bio costing you clients? Learn how to write your best attorney website bio!... Read More
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How do Siri, Alexa and Google Assistant Find Attorneys?

Just like being the first lawyer to have a website in 1997, or to have a mobile-friendly site in 2008, taking some initial steps to show up in voice searches may be easier to do now before it inevitably becomes more saturated and monetized later.... Read More
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How Should an Attorney Handle Negative Online Reviews?

Warren Buffett said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." The problem is, today, even if you do everything right, you can still get hosed by bad reviews.... Read More
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What Email Services Are Best for a Small Law Firm?

A modern law firm cannot operate without reliable access to email. Its ubiquity and features allows email to serve as the solution to many tricky communication problems. Everything from managing asynchronous communication, to collecting documents,... Read More
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Bankruptcy Attorneys: Whether and Where to Put the Federal Bankruptcy Disclaimer on Your Website

Most bankruptcy attorneys and marketers for lawyers know the magic phrase: "We are a debt relief agency. We help people file for relief under the Bankruptcy Code." But some haven't even heard of it. And many don't know this phrase's implications…... Read More
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Is My Website Ready For 2018?

Answer these 6 straightforward questions to be sure your law firm website won't let you down in the new year. For most practices, sorry, you can't just set it and forget it.... Read More
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