A logo is an image that visually represents your law firm. In a basic form, a law firm logo might just be the firm name itself. Logos can get more complicated from there, including other designed visual elements or taglines. Think of your law firm...
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Time is short. In this post we explore and make the case that the best thing an attorney can do to boost their online marketing efforts is to bolster their reputation online....
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Lawyers often overlook the valuable business assets they build while in practice. These assets, like the firm's website, can increase the value of the firm and influence it's salability when it comes time to retire....
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One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
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The new client no-show is a triple-whammy of lost income, lost future referrals and lost marketing dollars. This week we cover tips on how to improve communication with potential and current clients to keep your appointment book humming along....
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The data is clear: the attorney biographies on a law firm's website are the most clicked on pages of the site. Is your bio costing you clients? Learn how to write your best attorney website bio!...
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Just like being the first lawyer to have a website in 1997, or to have a mobile-friendly site in 2008, taking some initial steps to show up in voice searches may be easier to do now before it inevitably becomes more saturated and monetized later....
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Warren Buffett said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." The problem is, today, even if you do everything right, you can still get hosed by bad reviews....
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A modern law firm cannot operate without reliable access to email. Its ubiquity and features allows email to serve as the solution to many tricky communication problems. Everything from managing asynchronous communication, to collecting documents,...
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Most bankruptcy attorneys and marketers for lawyers know the magic phrase: "We are a debt relief agency. We help people file for relief under the Bankruptcy Code." But some haven't even heard of it. And many don't know this phrase's implications…...
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