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Local Services Ads for Lawyers
May 28th, 2025
Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP.
Lawyers Should Definitely Ask for Testimonials
May 12th, 2022
Client testimonial or “reviews” pages are among the most clicked-on sections of our law firm websites. In fact, of the hundreds of sites for which The Modern Firm has direct data, testimonials pages are second only to attorney...
What Online Marketing Activity is the Best Use of an Attorney's Time?
May 22nd, 2018
Time is short. In this post we explore and make the case that the best thing an attorney can do to boost their online marketing efforts is to bolster their reputation online.
Client Testimonials on Attorney Websites: How to Solicit Testimonials or Reviews
August 18th, 2017
In our recent series of posts on using client testimonials on your law firm’s website, we’ve established that testimonials are an effective client outreach and retention tool and that state rules of professional conduct...
Client Testimonials on Attorney Websites: Are They Ethical?
July 28th, 2017
Ethics and attorney advertising: sticky, significantly different from one jurisdiction to another, and ever-evolving. And the ethics of promoting client reviews or testimonials gets special attention from many bars. Since displaying testimonials...
Client Testimonials on Attorney Websites: Are They Effective?
June 13th, 2017
Client testimonial or review pages are among the most clicked-on sections of our law firm websites. We have a few theories about why — and several things for attorneys to think about if you are considering featuring testimonials on your law...
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Lothstein Guerriero, PLLC
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I love working with The Modern Firm! They have incredible attention to detail and artistic skill, and I am beyond proud of my website. Fast response times, too, and their work is always great. I highly recommend their services for help creating and hosting your business website!
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Katie Padilla
Recent Blog Posts
April 2nd, 2026
From Google to ChatGPT, the way clients find lawyers is shifting. Understanding what has changed, why, and how to adapt, is the key to enhancing your law firm’s visibility to AI.
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