Blogging Services for Attorneys

Blue Writing Icon: Attorney Blogging ServicesAny lawyer interested in marketing online has heard the phrase “Content is King.” In Internet marketing, “content” means text. And the more quality, unique, recent text a law firm publishes to its website, the better.

For a run-down of the benefits of regularly adding content to your website — from search engine optimization (SEO), i.e. better Google rankings, to improving client service and firm name recognition — take a look at our article Why Should My Law Firm's Website Have a Blog? But, as we acknowledge there: implementation is hard. Writing quality content that will be noticed by search engines and reinforce your good reputation with readers takes time and skill.

Why Hire a Ghostwriter?

For this reason, many law firms turn to hiring writers to meet their online content goals. It is remarkably cost-effective, with the writing, research and revision of a single article often costing less than most attorneys bill in one hour.

Importantly, good ghostwriting does not involve buying prepackaged articles from some “content farm.” Rather, much like hiring a speechwriter, ghostwriting involves collaborating with an expert to put your firm’s practice, character and message into just the right words to reach your audience.

Our Blog Services: Attorney Writers with Years of Experience

The Modern Firm works with a team of awesome freelance attorney-writers, each of whom has years of practice experience — and each of whom genuinely loves writing for attorneys and small law firms! We match each attorney blogging client with a writer whose background and strengths best fit the client’s practice. Every blog project is overseen by our experienced Content Chief, also an attorney.

Our blogging services include:

  • Suggesting topics based on a keyword strategy designed around the attorney’s marketing goals
  • Writing on topics directed by the attorney
  • Selection and optimization of supporting imagery and stock art
  • Providing timely drafts for the attorney’s review
  • Revisions, if needed, based on the attorney’s feedback
  • On-page SEO / keyword optimization
  • Strategic links to key pages of the law firm’s website
  • Optimized browser titles and meta data
  • “Calls to action” that welcome further engagement by the reader with the firm and its website
  • Managing all aspects of the draft, review and posting calendar
  • Posting the articles to the attorney’s website
  • Personal service and availability by email or phone: our selective, U.S. based team is here to get to know you and personally support your practice. That’s just how we roll.

Do your content needs call for something other than blogging? Check out our full range of writing services for attorneys.

Need Better SEO for Your Blog Articles?

The Modern Firm’s writing team also offers proofreading, editorial review, and SEO suggestions for blog articles you write yourself. This is the perfect service for attorneys who love the idea of writing for their clients but don’t have the time for fine-tuning or becoming SEO experts, themselves.

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If you are interested in our law firm blogging services, we welcome you to email marketing@themodernfirm.com to talk about your needs and answer your questions.

What Our Clients Say

Bobby Gordon
Law Offices of Mitchel M. Gordon
3 Attorney Workers Comp and Personal Injury Firm
www.mitchgordonlaw.com
"We could not be happier with the work the Modern Firm team has done for us! Fantastic job. Thank you for such a positive experience. Read More "