Any lawyer interested in marketing online has heard the phrase “Content is King.” For our purposes, “content” means text. And the more quality, unique, recent text a law firm publishes to its website, the better.
For a run-down of the benefits of regularly adding content to your website — from search engine optimization (SEO), i.e. better Google rankings, to improving client service and firm name recognition — take a look at our article Why Should My Law Firm's Website Have a Blog? But, as we acknowledge there: implementation is hard. Writing quality content that will be noticed by search engines and reinforce your good reputation with readers takes time and skill.
For this reason, many law firms turn to hiring writers to meet their online content goals. It is remarkably cost-effective, with the writing, research and revision of a single article often costing less than most attorneys bill in one hour.
Importantly, good ghostwriting does not involve buying prepackaged articles from some “content farm.” Rather, much like hiring a speechwriter, ghostwriting involves collaborating with an expert to put your firm’s practice, character and message into just the right words to reach your audience.
The Modern Firm works with a team of awesome freelance attorney-writers, each of whom has years of practice experience — and each of whom genuinely loves writing for attorneys and small law firms! We match each attorney blogging client with a writer whose background and strengths best fit the client’s practice. Every blog project is overseen by our experienced Content Chief, also an attorney.
Our blogging services include:
Do your content needs call for something other than blogging? Check out our full range of writing services for attorneys.
The Modern Firm’s writing team also offers proofreading, editorial review, and SEO suggestions for blog articles you write yourself. This is the perfect service for attorneys who love the idea of writing for their clients but don’t have the time for fine-tuning or becoming SEO experts, themselves.
If you are interested in our law firm blogging services, we welcome you to email email@example.com to talk about your needs and answer your questions.