Any lawyer interested in marketing online has heard the phrase “Content is King.” The quality of a website’s content matters, both to readers who have found the site, and to the search engines that direct them there. The more unique, high-quality, and up-to-date a law firm website is, the more engagement it will get.

There are many benefits of regularly adding quality content to your firm website, from search engine optimization (SEO) to improving client service and boosting firm name recognition. But as we acknowledge, it’s one thing to understand the importance of fresh content, and another to have the time to create quality content that supports the legal services you are marketing and reinforces your firm’s good reputation.

Updating your website may not take priority when you’re running a busy law practice, but if you want to improve your chances of being found on search engines, ongoing content creation is essential. For this reason, many law firms have hired us to create engaging blog content. Our services include attorney written and researched content, costing less than many attorneys bill in one hour.

Are We Right for You?

Once you decide it makes sense to hire a writer for your law firm website, you will quickly find many companies out there clamoring for your business. Please know, we are much different than the agencies that offer prepackaged, brief articles paraphrased from other legal sites, written by a marketer without a law degree, or designed primarily for search engines, rather than actual readers.

We are known for our collaborative, personal process, which ensures your articles are unique to your firm and say just what you want them to say. Our blogging services include high quality, original content that provides meaningful value to your existing and potential clients. We even take it a step further with our attention to your law firm branding and the personality your practice to portray.

Because blogging is just one important component of a well-balanced marketing plan, we no longer provide blog post writing as a stand-alone service. We pair all blogging plans with our law firm SEO services, to ensure that your content reaches its intended audience. With this, your online marketing manager and attorney-writer work together to generate blog topics and deliver search optimized content for your firm.

Writing Services Tailored to Small Law Firms

We understand the importance of tailoring a plan to work within your budget and meet your marketing goals. For most of our blogging clients, we will write and optimize one to three pages per month.


Average Word Count Per Webpage

Tier 1

1,000 words — good for high-frequency posting, enough words to meet recommended minimums for reader engagement and support of SEO cornerstone pages

Tier 2

1,500 words — mid-range articles that up the density and breadth of information on your website; additional images and graphic elements (for TMF websites) included

Tier 3

2,000 words — higher word count to encourage SEO factors including social sharing and “dwell time” (how long someone spends reading a page); more images and graphic elements to enhance visual interest; keyword research and on-page optimization for clients who are also working with our SEO team

Many times our writing services come in the form of blog posts, but sometimes we find that we need to add other types of content along the way. Perhaps you’ve added a new practice area, or have recently hired an attorney or staff who is not represented on your website. Maybe your marketing manager is suggesting to refresh the content that’s been on your site for a while, or add a page to help visitors understand your firm’s unique approach to practice. Whatever your needs, check out our full range of writing services for attorneys.

Our Experienced Attorney-Writers Love What They Do

Law school teaches people to think—and write—like lawyers. No matter how otherwise skilled a writer might be, there is no substitute for legal training when writing about the law. All of The Modern Firm’s attorney-writers are attorneys or former attorneys who understand legal concepts and know how to communicate them effectively to a lay audience.

Our attorney-writers not only have years of practice experience; they also genuinely love writing for attorneys and small law firms. Most have worked for small firms themselves (and at least one is a former client of The Modern Firm). They know firsthand how important effective communication and marketing is to solos and small firms.

Our writers' own work has been featured in blogs, print magazines, and online publications including Newsweek and The content they have produced for clients includes work that has been cited by as among the top blogs in the work's practice area.

Our Online Writing Services for Lawyers

A successful law blog involves much more than just writing. When you work with The Modern Firm, you receive:

  • A dedicated, accessible online marketing manager assigned to you
  • A thoroughly researched, data-driven roadmap of our SEO goals for your blogging
  • Keyword-driven, relevant blog topics consistent with your roadmap, reviewed by an attorney, and approved by you before we put "pen" to paper
  • Writing on and optimizing timely topics you request based on trends in your area of practice and jurisdiction
  • Drafts provided for your review and revisions based on your feedback
  • Strategic links to key pages of your law firm’s website included in each blog post
  • Compelling “calls to action” in each blog post that promote further engagement by the reader with your firm and website
  • Imagery/stock art provided for each article
  • Publishing the articles to your website, and social media platforms if included in your plan
  • Regular monitoring of your website for SEO performance
  • Regular communication—in plain English!—about your website's performance and related updates to your marketing plan
  • Personal service and availability by email or phone. Our U.S. based team is here to get to know you and personally support your practice.

Learn More About Our Law Firm Blogging

We welcome you to take a look at our writing samples. If you would like to learn more about our law firm blogging services, please contact us to discuss your needs and receive a proposal. We look forward to working with you!

View Writing Samples Contact us for a Proposal