Any lawyer interested in marketing online has heard the phrase “Content is King.” For our purposes, “content” means text. And the more quality, unique, recent text a law firm publishes to its website, the better.
For a run-down of the benefits of regularly adding content to your website — from search engine optimization (SEO) to improving client service and firm name recognition — take a look at our article Why Should My Law Firm's Website Have a Blog? But, as we acknowledge there: implementation is hard. Writing quality content that supports the services you are marketing and reinforces your good reputation with readers takes time and skill. For this reason, many law firms turn to hiring writers to meet their online content goals. It is remarkably cost-effective, with the writing, research and revision of a single article costing less than many attorneys bill in one hour.
Once you determine you need writing help for your law firm website, you will quickly discover that there are a lot of companies out there clamoring for your work — some boasting of writers with law degrees. We've even heard of one promising articles for $50 or less each. Spoiler alert: we aren’t one of those companies.
The Modern Firm offers a very specific type of writing service. We are not a “content farm” offering prepackaged, brief articles paraphrased from Nolo by a marketer, written by underpaid law school grads, or designed primarily for search engines, rather than actual readers. Don’t get us wrong — maybe that’s what you need. But that’s not us.
Instead, we specialize in the kind of high quality, original content that provides meaningful value to existing and potential clients. We also provide a service tailored to you, not a mere product. We are known for our collaborative, personal process, which ensures your articles are unique to your firm and say just what you want them to say.
Blogging is an important function of a well-balanced marketing plan. While we’re unable to provide blog writing as a stand-alone service, it will play a central role in our comprehensive efforts to increase the traffic for your website as we consider the many factors that Google uses to rank websites.
We offer 3 tiers of blogging services, based on your budget and marketing goals. Our blogging clients generally have us write from 1 to 4 articles per month for them.
|1,000 words — good for high-frequency posting, enough words to meet recommended minimums for reader engagement and support of SEO cornerstone pages|
|1,500 words — mid-range articles that up the density and breadth of information on your website; additional images and graphic elements (for TMF websites) included|
2,000 words — higher word count to encourage SEO factors including social sharing and “dwell time” (how long someone spends reading a page); more images and graphic elements to enhance visual interest; keyword research and on-page optimization for clients who are also working with our SEO team
We’re also happy to talk about custom projects outside this scope, to meet your particular needs.
Each of our awesome freelance attorney-writers has years of practice experience and genuinely loves writing for attorneys and small law firms! We're proud to brag that our writers' own work has been featured in blogs and online publications including Newsweek and Forbes.com. And the content they have produced for clients includes, for example, work that has been cited by Feedspot.com among the top blogs in the work's practice area.
Do your content needs call for something other than blogging? Check out our full range of writing services for attorneys.
We welcome you to take at a look at our writing samples. If you are interested in our law firm blogging services, we welcome you to contact us to talk about your needs and receive a proposal.