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Home » Advertising

» Advertising

Choosing Your Law Firm Name

Should My Law Firm Have My Name or a Brand Name?

April 28th, 2021
Contributor: Rebecca Fadel King, J.D.
Choosing Your Law Firm Name Getting to name things is satisfying. Unfortunately, we don’t get to do it that often. A few pets, maybe a couple of kids. Read on for important things to consider when naming your law firm.... Read More
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Categories: Question of the Week
Tags: Advertising, Ethics & Bar Rules, Law Firm Development, Marketing, Search Engine Optimization (SEO)
Local Service Ads

What are Google Local Service ads for Lawyers?

July 29th, 2019
Local Service Ads A new and compelling Google advertising option has been appearing in limited markets around the country. This has not gone unnoticed by us here at The Modern Firm, nor by our clients in these test markets. So, what’s going on in the never-ending... Read More
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Categories: Question of the Week
Tags: Advertising, Google, Law Firm Development, Marketing, Reviews & Testimonials
goat_lawyer

How Can I Increase My Avvo Score and Why Should I Do It?

October 15th, 2018
goat_lawyer Online management of legal profiles is an important part of reputation management and local marketing for lawyers. Accurate and up-to-date legal profiles on sites like Avvo can create higher search rankings and show your superiority when compared... Read More
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Categories: Marketing, Question of the Week
Tags: Advertising, Awards & Ratings
cats-are-great-for-seo

Is SEO or Pay-Per-Click Marketing Better For Lawyers?

April 30th, 2018
Contributor: Brendan Chard
cats-are-great-for-seo One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency.... Read More
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Categories: Question of the Week
Tags: Advertising, Google, Law Firm Development, Marketing, Search Engine Optimization (SEO)
Bankruptcy Disclaimer image – arrow with dollar sign

Bankruptcy Attorneys: Whether and Where to Put the Federal Bankruptcy Disclaimer on Your Website

January 25th, 2018
Bankruptcy Disclaimer image – arrow with dollar sign Most bankruptcy attorneys and marketers for lawyers know the magic phrase: "We are a debt relief agency. We help people file for relief under the Bankruptcy Code." But some haven't even heard of it. And many don't know this phrase's implications…... Read More
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Categories: Question of the Week
Tags: Advertising, Ethics & Bar Rules
avvo_logo-Color_Blue

Can Using Avvo Violate Your Bar's Ethics Rules?

September 15th, 2017
avvo_logo-Color_Blue Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or... Read More
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Categories: Marketing, Question of the Week
Tags: Advertising, Ethics & Bar Rules
Guarantee Stamp

Can You Guarantee a #1 Ranking on Google?

August 24th, 2017
Guarantee Stamp If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear... Read More
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Categories: Marketing, Question of the Week
Tags: Advertising, Google, Search Engine Optimization (SEO)
ABA Model Rule Book

Will the Proposed Changes to the ABA Model Rules on Attorney Advertising Affect Your Practice?

August 9th, 2017
ABA Model Rule Book Just when you thought you understood what you could and couldn't do in attorney advertising, the American Bar Association announced proposed changes to its model rules. Could your website suddenly become a violation of your state's rules of... Read More
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Categories: Question of the Week
Tags: Advertising, Ethics & Bar Rules
Email Drip Campaign

What is an Email Drip Campaign?

May 19th, 2017
Email Drip Campaign A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to... Read More
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Categories: Marketing, Question of the Week
Tags: Advertising, Email
Remarketing Ad

What Is Remarketing?

March 23rd, 2017
Remarketing Ad In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use... Read More
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Categories: Marketing, Question of the Week
Tags: Advertising
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Client review by attorney Nuala Holowicki
Nuala Holowicki
Magill and Rumsey, P.C.
Three Attorney Business Law Firm
www.magillrumsey.com
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Recent Blog Posts

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When a Law Firm Splits, Who Gets the Website?
August 1st, 2022
Nothing lasts forever. Law firm partnerships are no exception. If you’ve decided to leave your firm or split with a partner, you’ve almost certainly given some thought to who gets the coffee maker and who gets the sofa.... Read More
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