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Most bankruptcy attorneys and marketers for lawyers know the magic phrase: "We are a debt relief agency. We help people file for relief under the Bankruptcy Code." But some haven't even heard of it. And many don't know this phrase's implications…... Read More

Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or... Read More

If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear... Read More

Just when you thought you understood what you could and couldn't do in attorney advertising, the American Bar Association announced proposed changes to its model rules. Could your website suddenly become a violation of your state's rules of... Read More

A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to... Read More

In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use... Read More

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There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost... Read More