» Advertising
What are Google Local Service ads for Lawyers?
July 29th, 2019
Contributor: Ryan Gough
A new and compelling Google advertising option has been appearing in limited markets around the country. This has not gone unnoticed by us here at The Modern Firm, nor by our clients in these test markets. So, what’s going on in the never-ending...
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Categories: Question of the Week
How Can I Increase My Avvo Score and Why Should I Do It?
October 15th, 2018
Contributor: Ryan Gough
Online management of legal profiles is an important part of reputation management and local marketing for lawyers. Accurate and up-to-date legal profiles on sites like Avvo can create higher search rankings and show your superiority when compared...
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Is SEO or Pay-Per-Click Marketing Better For Lawyers?
April 30th, 2018
Contributor: Brendan Chard
One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
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Categories: Question of the Week
Bankruptcy Attorneys: Whether and Where to Put the Federal Bankruptcy Disclaimer on Your Website
January 25th, 2018
Most bankruptcy attorneys and marketers for lawyers know the magic phrase: "We are a debt relief agency. We help people file for relief under the Bankruptcy Code." But some haven't even heard of it. And many don't know this phrase's implications…...
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Categories: Question of the Week
Can Using Avvo Violate Your Bar's Ethics Rules?
September 15th, 2017
Contributor: Merrill Hodnefield, J.D.
Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or...
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Can You Guarantee a #1 Ranking on Google?
August 24th, 2017
Contributor: Ryan Gough
If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear...
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Will the Proposed Changes to the ABA Model Rules on Attorney Advertising Affect Your Practice?
August 9th, 2017
Just when you thought you understood what you could and couldn't do in attorney advertising, the American Bar Association announced proposed changes to its model rules. Could your website suddenly become a violation of your state's rules of...
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Categories: Question of the Week
What is an Email Drip Campaign?
May 19th, 2017
Contributor: Ryan Gough
A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to...
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What Is Remarketing?
March 23rd, 2017
Contributor: Ryan Gough
In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use...
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Tags: Advertising
How Do I Know How Clients Found My Law Firm?
October 7th, 2015
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Categories: Question of the Week
Featured Website Launches
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What Our Clients Say
"I chose The Modern Firm because of their clean and professional designed websites. I noticed among their portfolio a firm that I recognized from my area. When I reached out to the attorney, they told me the process was easy with The Modern Firm and they recommended I give them a call.
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