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How Can I Increase My Avvo Score and Why Should I Do It?

Online management of legal profiles is an important part of reputation management and local marketing for lawyers. Accurate and up-to-date legal profiles on sites like AVVO can create higher search rankings and show your superiority when compared... Read More
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Is SEO or Pay-Per-Click Marketing Better For Lawyers?

One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency.... Read More
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Bankruptcy Attorneys: Whether and Where to Put the Federal Bankruptcy Disclaimer on Your Website

Most bankruptcy attorneys and marketers for lawyers know the magic phrase: "We are a debt relief agency. We help people file for relief under the Bankruptcy Code." But some haven't even heard of it. And many don't know this phrase's implications…... Read More
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Can Using Avvo Violate Your Bar's Ethics Rules?

Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or... Read More
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Can You Guarantee a #1 Ranking on Google?

If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear... Read More
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Will the Proposed Changes to the ABA Model Rules on Attorney Advertising Affect Your Practice?

Just when you thought you understood what you could and couldn't do in attorney advertising, the American Bar Association announced proposed changes to its model rules. Could your website suddenly become a violation of your state's rules of... Read More
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What is an Email Drip Campaign?

A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to... Read More
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What Is Remarketing?

In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use... Read More
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How Do I Know How Clients Found My Law Firm?

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Law Firm Marketing: Success is in the Details

There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost... Read More
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What Our Clients Say

Theresa Meyer
Legacy Law Center
Ann Arbor, Michigan Estate Planning Law Firm
www.elderlawannarbor.com/
"The Modern Firm was very knowledgeable, organized and friendly to work with. I am looking forward to building on what we have started and utilizing their additional services going forward! Read More "