» Google

A new and compelling Google advertising option has been appearing in limited markets around the country. This has not gone unnoticed by us here at The Modern Firm, nor by our clients in these test markets. So, what’s going on in the never-ending... Read More

Time is short. In this post we explore and make the case that the best thing an attorney can do to boost their online marketing efforts is to bolster their reputation online.... Read More

One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency.... Read More

Just like being the first lawyer to have a website in 1997, or to have a mobile-friendly site in 2008, taking some initial steps to show up in voice searches may be easier to do now before it inevitably becomes more saturated and monetized later.... Read More

If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear... Read More

Google is the world’s largest search engine, covering 67% of desktop searches and an astounding 83% of mobile. In addition to being the best website to get the answer you are looking for, it offers a plethora of services as well: Gmail, Maps,... Read More

In short, yes, your search rankings will be impacted if you move your office. This is true whether you move next door or to a whole new community. Further, just changing your law firm name or phone number will also impact rankings. So, if you rely... Read More

We got off to a great start today with the Wheaton, Illinois, attorneys of Casey Nelson LLP. These established practitioners have more than 30 combined years of experience in law, focusing on Illinois criminal defense and Illinois divorce law.... Read More