A logo is an image that visually represents your law firm. In a basic form, a law firm logo might just be the firm name itself. Logos can get more complicated from there, including other designed visual elements or taglines. Think of your law firm...
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Lawyers often overlook the valuable business assets they build while in practice. These assets, like the firm's website, can increase the value of the firm and influence it's salability when it comes time to retire....
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The data is clear: the attorney biographies on a law firm's website are the most clicked on pages of the site. Is your bio costing you clients? Learn how to write your best attorney website bio!...
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Answer these 6 straightforward questions to be sure your law firm website won't let you down in the new year. For most practices, sorry, you can't just set it and forget it....
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It doesn’t matter what kind of law you practice: you’re going to need information from your clients while working on their matters. Likely, there will be similar information you’re going to collect from every client: maybe their...
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Is a law firm website required to have an explicit privacy policy? At the moment, in most jurisdictions generally the answer is no. But, are there reasons a law firm probably should have a privacy policy? Heck yes!...
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Choosing a domain name is something that you'll ideally do just once. Read on to learn important things to consider when picking a name such as ease of use, marketing potential and sellable value....
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Remember the time you had a big hole in the sleeve of your jacket, mismatched shoes, and ink stains on your shirt or blouse when you met with a client? Of course you don’t. That didn’t happen. You know how an unkempt appearance would adversely...
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I had a blast speaking last Friday at the combined Michigan ICLE‘s Solo Small Firm and State Bar of Michigan annual meeting. Originally I was to present on the essential elements of a solid law firm website. However, over the last few...
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There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost...
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