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What is Keyword Cannibalization and How Can You Avoid It?
September 27th, 2024
When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages....
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Will Moving My Law Firm Location Impact My Search Rankings?
September 18th, 2024
At The Modern Firm, we are often asked, “Will moving locations affect SEO?” And the short answer is yes: a physical move will impact your search rankings....
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Video Marketing for Law Firms
August 27th, 2024
A third of all online activity is spent watching videos, and over one billion hours of video are watched on YouTube alone every single day. Law firm videos provide real, concrete advantages for both the firm’s marketing and its website visitors......
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Why is Technical SEO Important for Law Firms?
August 6th, 2024
Without technical SEO, it doesn’t matter how good your website content is, because Google won’t find it. Organic traffic will suffer...
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The Secret of Converting Website Visitors Into Customers
July 26th, 2024
It’s almost never a bad thing to have more website traffic. But website traffic is only the beginning of the story when it comes to how to convert website visitors into customers...
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Don’t You Forget About Me: Lead Nurturing Strategy and Nurturing Referral Relationships
July 11th, 2024
The key to staying top of mind with prospective clients or busy referral sources is nurturing those relationships—but how you do so depends on a lot of factors. The Modern Firm regularly helps our clients with lead nurturing strategy...
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What We Learned During Our Own Website Redesign
June 1st, 2024
Going through our own website redesign gave us empathy for our clients and what might be going on for them when the project falls off the radar for a while....
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A Guide to Lead Tracking for Law Firms
January 10th, 2024
Law firm clients don’t materialize out of thin air. If you want to transform your law firm and grow your practice, you need to learn how to leverage lead tracking data to generate better quality cases....
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2023 Guide to Writing The Best Attorney Website Profile
September 8th, 2023
The data is clear: the attorney biographies on a law firm's website are the most clicked on pages of the site. Learn how to write the best attorney bio for your website!...
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Why Should Lawyers Bother with Digital Marketing?
January 26th, 2023
As a small firm lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?...
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