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When a prospective client has learned something useful from your firm even before speaking to you, a consultation feels like a continuation of the value they’ve already received. Learn how you can use lead magnets in your law firm marketing...

The data is clear: the attorney biographies on a law firm's website are the most clicked on pages of the site. Learn how to write the best attorney bio for your website!

If you are trying to decide whether to work with a law firm marketing agency or to hire someone in-house to handle your marketing needs, weighing the pros and cons can point you in the right direction. 

Law is, by nature, a conservative profession. Yet the legal profession does change and the attorneys who adapt the quickest often benefit the most. Let’s take a look at law firms that are using social media to their best advantage.

Should you have a contact form on your law firm website? Absolutely! There are many advantages, and almost no downside. Let’s talk about why you need a contact form on your site, and how to get the most benefit out of it.

There is significant overlap between best practices for law firm SEO and strategies to optimize content for AI tools like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search Generative Experience (SGE).

Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP.

Even the best, most modern attorney website won’t convert visitors into clients if the marketing strategy is not aligned with a firm's ideal audience. We’ve got four simple steps to follow to attract the right traffic to your website.