keyword cannibalization concept

What is Keyword Cannibalization and How Can You Avoid It?

keyword cannibalization concept When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages....
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will moving locations affect seo concept

Will Moving My Law Firm Location Impact My Search Rankings?

will moving locations affect seo concept At The Modern Firm, we are often asked, “Will moving locations affect SEO?” And the short answer is yes: a physical move will impact your search rankings....
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law firm video marketing concept

Video Marketing for Law Firms

law firm video marketing concept A third of all online activity is spent watching videos, and over one billion hours of video are watched on YouTube alone every single day. Law firm videos provide real, concrete advantages for both the firm’s marketing and its website visitors......
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technical seo for law firms concept

Why is Technical SEO Important for Law Firms?

technical seo for law firms concept Without technical SEO, it doesn’t matter how good your website content is, because Google won’t find it. Organic traffic will suffer...
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converting website visitors into customers concept

The Secret of Converting Website Visitors Into Customers

converting website visitors into customers concept It’s almost never a bad thing to have more website traffic. But website traffic is only the beginning of the story when it comes to how to convert website visitors into customers...
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Lead nurturing strategy concept

Don’t You Forget About Me: Lead Nurturing Strategy and Nurturing Referral Relationships

Lead nurturing strategy concept The key to staying top of mind with prospective clients or busy referral sources is nurturing those relationships—but how you do so depends on a lot of factors. The Modern Firm regularly helps our clients with lead nurturing strategy...
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Designers doing presentation, working on new project. Web designers team prototyping new website, landing page or mobile application. Teamwork concept, business people vector illustration

What We Learned During Our Own Website Redesign

Designers doing presentation, working on new project. Web designers team prototyping new website, landing page or mobile application. Teamwork concept, business people vector illustration Going through our own website redesign gave us empathy for our clients and what might be going on for them when the project falls off the radar for a while....
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Lead Tracking and Qualification

A Guide to Lead Tracking for Law Firms

Lead Tracking and Qualification Law firm clients don’t materialize out of thin air. If you want to transform your law firm and grow your practice, you need to learn how to leverage lead tracking data to generate better quality cases....
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2023 Guide to Writing The Best Attorney Website Profile

The data is clear: the attorney biographies on a law firm's website are the most clicked on pages of the site. Learn how to write the best attorney bio for your website!...
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Why Should Lawyers Bother with Digital Marketing?

As a small firm  lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?...
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