The new client no-show is a triple-whammy of lost income, lost future referrals and lost marketing dollars. This week we cover tips on how to improve communication with potential and current clients to keep your appointment book humming along....
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In short, yes, your search rankings will be impacted if you move your office. This is true whether you move next door or to a whole new community. Further, just changing your law firm name or phone number will also impact rankings. So, if you rely...
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Law firms of every size and discipline face growing exposures with respect to breaches in their computer security and information systems, with increasingly sophisticated attacks occurring more frequently. Due to rapidly changing policy coverages...
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Several weeks ago a friend, the executive director of an organization, confessed that his office is a disaster. Professional journals pile up, phone messages are unanswered. Projects remain half completed. The in-box has become a storage box. Every...
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There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost...
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In a recent issue of the ABA Journal e-Report, lawyers provided their children’s comments on their parents’ jobs. One lawyer described a day when her child care person was sick and she took her young daughter to court, leaving her with...
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Executive coaching, a professional development tool that combines strategic consulting and problem-solving counseling to help professionals set and reach their business and/or personal goals, has in the past decade found much support in the...
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Proposed changes to the Minnesota Rules of Professional Conduct regarding marketing and professional communications call for modest adjustments in existing rules while encouraging effective client relations....
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