» Search Engine Optimization (SEO)

Client testimonial or “reviews” pages are among the most clicked-on sections of our law firm websites. In fact, of the hundreds of sites for which The Modern Firm has direct data, testimonials pages are second only to attorney... Read More

Getting to name things is satisfying. Unfortunately, we don’t get to do it that often. A few pets, maybe a couple of kids. Read on for important things to consider when naming your law firm.... Read More

Updated since original October 2017 publication!... Read More

One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency.... Read More

Answer these 6 straightforward questions to be sure your law firm website won't let you down in the new year. For most practices, sorry, you can't just set it and forget it.... Read More

Choosing a domain name is something that you'll ideally do just once. Read on to learn important things to consider when picking a name such as ease of use, marketing potential and sellable value.... Read More

If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear... Read More

If you’ve talked to any member of The Modern Firm after your website launch, you’ll notice a common response to growing your website traffic: more content, more content, and more content. Along with links, Google has confirmed that... Read More