One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
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Answer these 6 straightforward questions to be sure your law firm website won't let you down in the new year. For most practices, sorry, you can't just set it and forget it....
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Choosing a domain name is something that you'll ideally do just once. Read on to learn important things to consider when picking a name such as ease of use, marketing potential and sellable value....
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There are many reasons for attorneys to blog. And search engine optimization (SEO) is often one of those reasons. In other words you blog, in part, to give potential clients more opportunities to find you via searches on Google (or Bing, or Yahoo...
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If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear...
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If you’ve talked to any member of The Modern Firm after your website launch, you’ll notice a common response to growing your website traffic: more content, more content, and more content. Along with links, Google has confirmed that...
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Probably. Here are a few questions to ask yourself:...
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Thank you to Peter Berge over at Minnesota CLE for thinking of me when it came time for him to help select speakers at ACLEA’s conference next summer in New York City. I’ll be presenting on what CLE directors and their IT/Website...
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