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Does Your Law Firm Need a Logo?

Visual identity and company brand style tiny person neubrutalism concept

Think of your law firm logo as a consistent visual marker that identifies your firm to your clients. In a basic form, a law firm logo might just be the firm name itself, but there is much more to a logo than you may initially think.

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2026 Guide to Writing The Best Attorney Website Profile

Collage of smiling people. Attorney profile image concept.

The data is clear: the attorney biographies on a law firm's website are the most clicked on pages of the site. Learn how to write the best attorney bio for your website!

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Identifying and selecting law firm marketing team

Should I Hire a Law Firm Marketing Agency or In-House Marketing Professional?

Identifying and selecting law firm marketing team

If you are trying to decide whether to work with a law firm marketing agency or to hire someone in-house to handle your marketing needs, weighing the pros and cons can point you in the right direction. 

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A Retirement Guide To Your Law Firm’s Website and Online Presence

Success concept. Financial freedom. Freedom of thought. Businessman looking through keyhole door with view of clear sky indoors. flat vector illustration on blue background.

Here's a quick and informative guide on the steps retiring attorneys should take to properly close down their websites, emails, domains, social media and professional profiles so that big issues like identity theft don't ruin their retirement...

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Our Favorite Attorneys Trending on Social Media

lawyer on a phone behind bars posting on socials

Law is, by nature, a conservative profession. Yet the legal profession does change and the attorneys who adapt the quickest often benefit the most. Let’s take a look at law firms that are using social media to their best advantage.

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Should Lawyers have a Contact Form on Their Website?

Illustration of contact form on website

Should you have a contact form on your law firm website? Absolutely! There are many advantages, and almost no downside. Let’s talk about why you need a contact form on your site, and how to get the most benefit out of it.

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Strategies to Optimize Content for AI

How to optimize for AI concept illustration

There is significant overlap between best practices for law firm SEO and strategies to optimize content for AI tools like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search Generative Experience (SGE).

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People scheduling consultations. Small law firm and calendar schedule planning to reduce no shows.

How Can Attorneys Reduce No-Shows?

People scheduling consultations. Small law firm and calendar schedule planning to reduce no shows.

Not only is there the missed opportunity when a client no-shows, there is an expense for the firm: the clicks you paid for on Google, the advertisements you run, the shuffling of your schedule, the time you spent prepping.

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How to Track the ROI of Your Legal Marketing Efforts

ROI, return on investment performance measure from cost invested and profit efficiency, marketing cost to get campaign success concept, businessman invest money coin in ROI box to get return profit.

With the right tools in place, tracking ROI from marketing efforts is easier than ever. That means you can be more confident about investing in your law firm marketing, because you’ll have the data to confirm that your efforts are paying off.

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Must-Have Website Features for Attorneys

Attorney website features concept

It should go without saying, but your website isn’t about you; it’s about your audience, especially prospective clients. It’s important to frame the discussion of law firm website must-have features through the lens of client needs.

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