The Modern Firm’s attorney writing services are of the highest caliber in the business. We’re quite different from “content farms” driven by keywords first, and good writing second (if ever!). Instead, our content team — made up entirely of professional writers with law degrees and practice experience — was built from the ground up on key principles important for solo attorneys and small law firms:
If you have a vision for your content, experience writing for your target audience, knowledge of (or willingness to learn about) writing for the web — and time — by all means, try writing your website copy yourself. The biggest complaints we hear from lawyers who tried their hand at writing, but then wished they’d had us do it from the start, are:
Yes, when it comes down to it, pulling off all the elements that a professional writer can — like really speaking to your audience’s interests, explaining legal concepts in layman’s terms, and putting your firm’s best qualities into impressive (yet not boastful!) language — all while courting search engines, if necessary, isn’t easy.
And there’s the rub. Good writing takes time. Often a lot of time. And it’s all the harder if you’re coordinating multiple different authors or stakeholders within your firm.
The law firm falling behind on supplying content is the #1 cause of delay for our website projects. As you think about whether you have the time to write for your site, it might help to ask yourself a simple question: how many otherwise billable hours might you have to spend on writing all the pages of your website? Compare this to our flat per-page writing fee — which is less than many lawyers bill for a single hour of work — and you will likely have the answer to the question of whether you should write your website content yourself.
What - The Modern Firm’s writing team offers writing for every bit of your new website, including:
Everything we write is just for you, based on your firm’s strengths, personality, client base, and jurisdiction(s) of practice. And it’s all created by smart writers who love their jobs and can capture your work and accomplishments with fresh eyes.
How - We get to know you through an introductory interview, and follow up calls or emails as necessary after we’ve done some initial research about your work. We then draft original text for your website incorporating all the latest and greatest knowledge we have about search engine optimization, reader behavior on the web, and professional ethics rules. Then, you review each page and offer feedback or questions. We revise until we achieve text that feels right to you, while meeting all your marketing and reputational goals.
Our super awesome writing team is made up of a small, tight-knit group of freelance professional writers. Each has a law degree and practice experience. Each genuinely loves writing and supporting small firms and solos.
Finally, every writing project is personally coordinated and overseen by our Content Chief — herself an accomplished writer and attorney — with the SEO and marketing guidance of our Online Marketing Specialist.