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Video Marketing for Law Firms
August 27th, 2024
A third of all online activity is spent watching videos, and over one billion hours of video are watched on YouTube alone every single day. Law firm videos provide real, concrete advantages for both the firm’s marketing and its website visitors......
Why is Technical SEO Important for Law Firms?
August 6th, 2024
Without technical SEO, it doesn’t matter how good your website content is, because Google won’t find it. Organic traffic will suffer...
How Much is My Law Firm Website Going to Cost?
August 1st, 2024
A website that sets your firm’s marketing up for success will pay for itself. However, there are many factors that go into determining the cost of a law firm website, including customization, complexity, and design quality...
The Secret of Converting Website Visitors Into Customers
July 26th, 2024
It’s almost never a bad thing to have more website traffic. But website traffic is only the beginning of the story when it comes to how to convert website visitors into customers...
Don’t You Forget About Me: Lead Nurturing Strategy and Nurturing Referral Relationships
July 11th, 2024
The key to staying top of mind with prospective clients or busy referral sources is nurturing those relationships—but how you do so depends on a lot of factors. The Modern Firm regularly helps our clients with lead nurturing strategy...
The Psychology of Color in Law Firm Visual Branding
July 2nd, 2024
You don’t need to study color psychology to know that color evokes feelings. Just think about the language we use every day. When we’re sad, we “feel blue.” When we’re angry, we’re “seeing red.” You might describe someone as...
What We Learned During Our Own Website Redesign
June 1st, 2024
Going through our own website redesign gave us empathy for our clients and what might be going on for them when the project falls off the radar for a while....
Is My Website ADA Compliant?
May 13th, 2024
Here is the latest on ADA website accessibility, what your website should be doing to comply (and why) and what The Modern Firm is doing to keep your site on the right side of the law....
March 2024 Google Core Update
April 18th, 2024
The March 2024 Google core update and spam update have had a significant impact on search rankings and indexing. As the dust settles with the rollout of these updates, we’re sharing our thoughts on how it may impact your SEO environment....
Should My Phones Be Answered By a Live Person?
March 30th, 2024
The simple answer is "Yes!" Law firms that have a real person answer the phone outperform those that let calls go straight to voicemail or use an auto-attendant....
