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Local Service Ads

What are Google Local Service ads for Lawyers?

Local Service Ads A new and compelling Google advertising option has been appearing in limited markets around the country. This has not gone unnoticed by us here at The Modern Firm, nor by our clients in these test markets. So, what’s going on in the never-ending... Read More
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SEO Chalkboard

Quick Tips: Better SEO for Your Blog (Updated!)

SEO Chalkboard Updated since original October 2017 publication!... Read More
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Hidden Information

Share The Dang Recipe!

Hidden Information Today we're going to be learning about a parallel between lawyers and chefs and how it relates to sharing expertise and client experience, so buckle your seatbelts!... Read More
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Time To Retire From Law

A Retirement Guide To Your Law Firm’s Website and Online Presence

Time To Retire From Law Here's a quick and informative guide on the steps retiring attorneys should take to properly close down their websites, emails, domains, social media and professional profiles so that big issues like identity theft don't ruin their retirement... Read More
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goat_lawyer

How Can I Increase My Avvo Score and Why Should I Do It?

goat_lawyer Online management of legal profiles is an important part of reputation management and local marketing for lawyers. Accurate and up-to-date legal profiles on sites like Avvo can create higher search rankings and show your superiority when compared... Read More
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logo_iowa_personal_injury

Does Your Law Firm Need a Logo?

logo_iowa_personal_injury A logo is an image that visually represents your law firm. In a basic form, a law firm logo might just be the firm name itself. Logos can get more complicated from there, including other designed visual elements or taglines. Think of your law firm... Read More
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Overworked Lawyer

What Online Marketing Activity is the Best Use of an Attorney's Time?

Overworked Lawyer Time is short. In this post we explore and make the case that the best thing an attorney can do to boost their online marketing efforts is to bolster their reputation online.... Read More
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Retirement

Can a Law Firm Website Fuel Retirement?

Retirement Lawyers often overlook the valuable business assets they build while in practice. These assets, like the firm's website, can increase the value of the firm and influence its salability when it comes time to retire.... Read More
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cats-are-great-for-seo

Is SEO or Pay-Per-Click Marketing Better For Lawyers?

cats-are-great-for-seo One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency.... Read More
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Empty Chair

How Can Attorneys Reduce No-Shows?

Empty Chair The new client no-show is a triple-whammy of lost income, lost future referrals and lost marketing dollars. This week we cover tips on how to improve communication with potential and current clients to keep your appointment book humming along.... Read More
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