Magnet pulling people for inbound lead generation - Lead nurturing strategy concept

Don’t You Forget About Me: Lead Nurturing Strategy and Nurturing Referral Relationships

Magnet pulling people for inbound lead generation - Lead nurturing strategy concept

The key to staying top of mind with prospective clients or busy referral sources is nurturing those relationships—but how you do so depends on a lot of factors. The Modern Firm regularly helps our clients with lead nurturing strategy

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Human brain icon of watercolor splash paint - visual branding concept

The Psychology of Color in Law Firm Visual Branding

Human brain icon of watercolor splash paint - visual branding concept

You don’t need to study color psychology to know that color evokes feelings. Just think about the language we use every day. When we’re sad, we “feel blue.” When we’re angry, we’re “seeing red.” You might describe someone as...

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icon showing designers working on website

What We Learned During Our Own Website Redesign

icon showing designers working on website

Going through our own website redesign gave us empathy for our clients and what might be going on for them when the project falls off the radar for a while.

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ADA - Americans with Disabilities Act illustration in shape of triangle with icons - Ada website compliance concept

Is My Website ADA Compliant?

ADA - Americans with Disabilities Act illustration in shape of triangle with icons - Ada website compliance concept

Here is the latest on ADA website accessibility, what your website should be doing to comply (and why) and what The Modern Firm is doing to keep your site on the right side of the law.

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Google Core Update March 2024 Concept

March 2024 Google Core Update

Google Core Update March 2024 Concept

The March 2024 Google core update and spam update have had a significant impact on search rankings and indexing. As the dust settles with the rollout of these updates, we’re sharing our thoughts on how it may impact your SEO environment.

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"Hello" - Live person answering phone concept.

Should My Phones Be Answered By a Live Person?

"Hello" - Live person answering phone concept.

The simple answer is "Yes!" Law firms that have a real person answer the phone outperform those that let calls go straight to voicemail or use an auto-attendant.

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Human hands working on custom UI, UX, website design.

Custom Websites vs. Template-Based Websites

Human hands working on custom UI, UX, website design.

When it comes to website design and marketing there are many things attorneys need to consider. When creating your website you may be searching for a templated website, a custom design, or somewhere in the middle.

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Lead generation, tracking, and evaluation concept. Magnifier And People Icon On Purple Background

A Guide to Lead Tracking for Law Firms

Lead generation, tracking, and evaluation concept. Magnifier And People Icon On Purple Background

Law firm clients don’t materialize out of thin air. If you want to transform your law firm and grow your practice, you need to learn how to leverage lead tracking data to generate better quality cases.

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Targeted contextual ppc advertising or banner online ads concept. Contextual Digital Marketing, Behavioral Targeting or Retargeting illustration. Cursor icon clicks on advertisement among many others

Is SEO or Pay-Per-Click Marketing Better For Lawyers?

Targeted contextual ppc advertising or banner online ads concept. Contextual Digital Marketing, Behavioral Targeting or Retargeting illustration. Cursor icon clicks on advertisement among many others

One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency.

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Team redesigning and modernizing law firm website.

When Should You Refresh Your Website Design?

Team redesigning and modernizing law firm website.

Go take a look at your law firm website right now and click around. Does it feel like the most updated version of you and your practice? If not, you may want to read about the top 5 indicators we've outlined to decide if it is time for a redesign.

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