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Thoughts on ClioCon 2025
November 19th, 2025
Contributor: Brendan Chard
A few weeks ago, I attended ClioCon 2025 in Boston as a channel partner and one thing was made abundantly clear: AI is here, there, and everywhere. From Clio’s own product innovations, to the vendor halls, to the educational tracks, AI is having...
Farewell to the Em Dash (Or, A Breakup Letter to a Beloved Punctuation Mark)
October 28th, 2025
We recently made a policy decision to stop using the em dash due to it's association with GPTs so, we decided to have a little fun saying good bye. Enjoy!...
Our Favorite Attorneys Trending on Social Media
October 21st, 2025
Law is, by nature, a conservative profession. Yet the legal profession does change and the attorneys who adapt the quickest often benefit the most. Let’s take a look at law firms that are using social media to their best advantage....
Should Lawyers have a Contact Form on Their Website?
September 17th, 2025
Should you have a contact form on your law firm website? Absolutely! There are many advantages, and almost no downside. Let’s talk about why you need a contact form on your site, and how to get the most benefit out of it....
Strategies to Optimize Content for AI
August 14th, 2025
There is significant overlap between best practices for law firm SEO and strategies to optimize content for AI tools like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search Generative Experience (SGE)....
How Can Attorneys Reduce No-Shows?
August 4th, 2025
Contributor: Brendan Chard
Not only is there the missed opportunity when a client no-shows, there is an expense for the firm: the clicks you paid for on Google, the advertisements you run, the shuffling of your schedule, the time you spent prepping....
How to Track the ROI of Your Legal Marketing Efforts
July 28th, 2025
With the right tools in place, tracking ROI from marketing efforts is easier than ever. That means you can be more confident about investing in your law firm marketing, because you’ll have the data to confirm that your efforts are paying off....
Must-Have Website Features for Attorneys
June 14th, 2025
It should go without saying, but your website isn’t about you; it’s about your audience, especially prospective clients. It’s important to frame the discussion of law firm website must-have features through the lens of client needs....
Local Services Ads for Lawyers
May 28th, 2025
Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP....
How to Attract the Right Clients to Your Attorney Website
May 14th, 2025
Even the best, most modern attorney website won’t convert visitors into clients if the marketing strategy is not aligned with a firm's ideal audience. We’ve got four simple steps to follow to attract the right traffic to your website. ...
