Branding consistency - marketing, design and strategy for law firms.

The Importance of Branding and Brand Consistency for Lawyers

Branding consistency - marketing, design and strategy for law firms.

Your brand is built on four key elements that carry a potential client through that first experience of encountering your firm and bring them into a working relationship with you. These are visual, messaging, navigational and human interaction.

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Attorneys and their law firm support team climbing up stairs, holding puzzle jigsaw pieces to achieve goals

Strategies for Handling Growth at Small and Solo Law Practices

Attorneys and their law firm support team climbing up stairs, holding puzzle jigsaw pieces to achieve goals

Learn key strategies from lawyers who have grown their practices significantly while maintaining great client service and work-life balance.

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DALL·E 2023-02-28 20.36.21 - a watercolor sketch of a brainstorm

ChatGPT at the Law Office: Safely Harnessing the Power of AI for Lawyering

DALL·E 2023-02-28 20.36.21 - a watercolor sketch of a brainstorm

Despite its pitfalls, ChatGPT offers many ways to help lawyers be more productive in their professional practices. Learn of at least three ways you can begin using this tool now in your law office.

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A watercolor sketch of a robot tripping on acid

ChatGPT at the Law Office: The Pitfalls of using AIs for Lawyering

A watercolor sketch of a robot tripping on acid

ChatGPT offers many promising opportunities to make lawyers more productive in their work. But, it's important to learn how these AI systems work and "think" and know the potential pitfalls before putting too much faith in this tool.

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Digital Marketing for Lawyers

Why Should Lawyers Bother with Digital Marketing?

Digital Marketing for Lawyers

As a small firm  lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?

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Merging Law Firms

How to Merge Websites when Lawyers Join Forces

Merging Law Firms

Merging sites and digital assets might seem daunting. But experienced web developers can help. They'll make sure that you end up with a website that doesn't just cobble together bits and pieces from your old pages, but instead supercharges your...

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Fork In The Road

When a Law Firm Splits, Who Gets the Website?

Fork In The Road

Nothing lasts forever. Law firm partnerships are no exception. If you've decided to leave your firm or split with a partner, you've almost certainly given some thought to who gets the coffee maker. But what about the website, social media accounts…

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tmf_blog_video

How to Shoot Your Own Videos

tmf_blog_video

By this point, you’ve likely heard about smart phones being so advanced they can be used to upload high-quality video content to a website or YouTube. We’ve seen the “Filmed on an iPhone” label on many commercials and videos. While it’s...

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Client Reviews

Lawyers Should Definitely Ask for Testimonials

Client Reviews

Client testimonial or “reviews” pages are among the most clicked-on sections of our law firm websites. In fact, of the hundreds of sites for which The Modern Firm has direct data, testimonials pages are second only to attorney...

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branding

The Visual Aspects of Branding

branding

Dolly Parton once famously said, “It costs a lot of money to look this cheap.” Dolly wasn’t just talking about her hair or her clothes; she was talking about the entire Dolly Parton brand: a sassy, good-hearted, heavily made-up country singer...

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