» Marketing

If you are trying to decide whether to work with a law firm marketing agency or to hire someone in-house to handle your marketing needs, weighing the pros and cons can point you in the right direction. ...

Law is, by nature, a conservative profession. Yet the legal profession does change and the attorneys who adapt the quickest often benefit the most. Let’s take a look at law firms that are using social media to their best advantage....

Should you have a contact form on your law firm website? Absolutely! There are many advantages, and almost no downside. Let’s talk about why you need a contact form on your site, and how to get the most benefit out of it....

There is significant overlap between best practices for law firm SEO and strategies to optimize content for AI tools like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search Generative Experience (SGE)....

Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP....

Even the best, most modern attorney website won’t convert visitors into clients if the marketing strategy is not aligned with a firm's ideal audience. We’ve got four simple steps to follow to attract the right traffic to your website. ...

You might hope that your clients will be so thrilled with your services that they won’t be able to stop themselves from singing your praises—on Google, Facebook, Avvo, and everywhere else online. But hope, as the saying goes, is not a strategy....

Putting your prospective client first is the best way to create law website practice pages that convert. We've outlined the specific steps you can take to achieve that....