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There is significant overlap between best practices for law firm SEO and strategies to optimize content for AI tools like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search Generative Experience (SGE)....

Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP....

Even the best, most modern attorney website won’t convert visitors into clients if the marketing strategy is not aligned with a firm's ideal audience. We’ve got four simple steps to follow to attract the right traffic to your website. ...

You might hope that your clients will be so thrilled with your services that they won’t be able to stop themselves from singing your praises—on Google, Facebook, Avvo, and everywhere else online. But hope, as the saying goes, is not a strategy....

Putting your prospective client first is the best way to create law website practice pages that convert. We've outlined the specific steps you can take to achieve that....

Effective website design and SEO go hand in hand. Not only does good design make visitors feel good about your website, search engines prioritize user-friendly design which boosts your visibility and brings more visitors to your site....

Referring domains and backlinks are two of the factors that search engines consider to determine how authoritative a particular website is. So, what exactly are backlinks and referring domains?...

Utilizing live chat on your site certainly has advantages, but it's important to keep a few things in mind to ensure your firm is set up for success. To learn if live chat is the right choice for your law firm website, contact The Modern Firm!...