Local Services Ads for Lawyers

Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP....
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How to Attract the Right Clients to Your Attorney Website

Even the best, most modern attorney website won’t convert visitors into clients if the marketing strategy is not aligned with a firm's ideal audience. We’ve got four simple steps to follow to attract the right traffic to your website. ...
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The Importance of Client Reviews for Law Firms

You might hope that your clients will be so thrilled with your services that they won’t be able to stop themselves from singing your praises—on Google, Facebook, Avvo, and everywhere else online. But hope, as the saying goes, is not a strategy....
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Creating Law Firm Website Practice Area Pages That Convert

Putting your prospective client first is the best way to create law website practice pages that convert. We've outlined the specific steps you can take to achieve that....
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website design and seo concept

How Your Law Firm Website Design Affects Your SEO

website design and seo concept Effective website design and SEO go hand in hand. Not only does good design make visitors feel good about your website, search engines prioritize user-friendly design which boosts your visibility and brings more visitors to your site....
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Isometric flat vector concept of backlink strategy, SEO link building.

Referring Domains vs. Backlinks: What’s the Difference?

Isometric flat vector concept of backlink strategy, SEO link building. Referring domains and backlinks are two of the factors that search engines consider to determine how authoritative a particular website is. So, what exactly are backlinks and referring domains?...
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Is Live Chat Right for My Law Firm Website?

Utilizing live chat on your site certainly has advantages, but it's important to keep a few things in mind to ensure your firm is set up for success. To learn if live chat is the right choice for your law firm website, contact The Modern Firm!...
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newsletter marketing for law firms – concept

The Benefits of Newsletter Marketing for Law Firms

newsletter marketing for law firms – concept There are many benefits of newsletter marketing for law firms—if you do it right. Learn more about the potential benefits, as well as tips and tricks to ensure your newsletter isn't ending up in your clients' junk folder!...
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social media for law firms concept

A Guide to Social Media for Law Firms

social media for law firms concept If you’ve been busy building your law practice and representing clients, you may not have realized just how much social media has changed—or what it can do for your law firm....
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keyword cannibalization concept

What is Keyword Cannibalization and How Can You Avoid It?

keyword cannibalization concept When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages....
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