Not only is there the missed opportunity when a client no-shows, there is an expense for the firm: the clicks you paid for on Google, the advertisements you run, the shuffling of your schedule, the time you spent prepping....
Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP....
One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
Your brand is built on four key elements that carry a potential client through that first experience of encountering your firm and bring them into a working relationship with you. These are visual, messaging, navigational and human interaction....
As a small firm lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?...
Merging sites and digital assets might seem daunting. But experienced web developers can help. They'll make sure that you end up with a website that doesn't just cobble together bits and pieces from your old pages, but instead supercharges your...
Nothing lasts forever. Law firm partnerships are no exception. If you've decided to leave your firm or split with a partner, you've almost certainly given some thought to who gets the coffee maker. But what about the website, social media accounts…...
Getting to name things is satisfying. Unfortunately, we don’t get to do it that often. A few pets, maybe a couple of kids. Read on for important things to consider when naming your law firm....
From home office to building ownership, the options for law offices are wide. We explore pros and cons of the most popular ways that lawyers set up their office environments....
Today we're going to be learning about a parallel between lawyers and chefs and how it relates to sharing expertise and client experience, so buckle your seatbelts!...
“I hired the Modern Firm to prepare my firm’s website and handle marketing. They have done an amazing job. My firm’s website gets many compliments, and their marketing returns have far outpaced my expectations.
Google Review, June 2023
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Law is, by nature, a conservative profession. Yet the legal profession does change and the attorneys who adapt the quickest often benefit the most. Let’s take a look at law firms that are using social media to their best advantage.