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What Online Marketing Activity is the Best Use of an Attorney's Time?
May 22nd, 2018
Time is short. In this post we explore and make the case that the best thing an attorney can do to boost their online marketing efforts is to bolster their reputation online.
Can a Law Firm Website Fuel Retirement?
May 8th, 2018
Lawyers often overlook the valuable business assets they build while in practice. These assets, like the firm's website, can increase the value of the firm and influence its salability when it comes time to retire.
How Do I Choose a Domain Name for My Law Firm's Website?
October 23rd, 2017
Choosing a domain name is something that you'll ideally do just once. Read on to learn important things to consider when picking a name such as ease of use, marketing potential and sellable value.
Seeking Testimonials
May 12th, 2010
Testimonials assure your potential clients that other people just like them, in situations much like theirs, felt comforted and were helped when working with you. Unfortunately, many of our clients are often hesitant about asking for testimonials,...
Creating a Satisfying “Second Act” in Your Legal Career
February 20th, 2008
Attorneys are widely perceived as successful in life and many would affirm their satisfaction with their careers. But lawyers who can claim they “couldn’t be happier” are rare, and far more common are those who don’t take time to consider...
Using Credit Cards for Retainers and Trust Accounts
November 26th, 2007
One of the most commonly asked questions regarding our Law Firm Merchant Account service pertains to the rules surrounding trust accounts. The rules and requirements vary state by state, so you should check with your local bar to determine which of...
Cyber-Liability – What’s my exposure? Will my insurance respond?
November 6th, 2007
Law firms of every size and discipline face growing exposures with respect to breaches in their computer security and information systems, with increasingly sophisticated attacks occurring more frequently. Due to rapidly changing policy coverages...
Law Firm Marketing: Success is in the Details
September 22nd, 2007
There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost...
Brendan Chard Invited to Speak at Ohio State Bar Solo and Small Firm Convention
June 27th, 2007
Brendan Chard, president of The Modern Firm, has been invited to speak at the first annual Ohio State Bar Solo and Small Firm Conference in Columbus, OH on December 14th. This marks the 3rd state in which Brendan has done continuing legal education...
Brendan Chard, President of The Modern Firm to speak at Upper Michigan Legal Institute
March 10th, 2006
On June 9th and 10th, Brendan Chard will be presenting at the Upper Michigan Legal Institute and the Michigan Bar Leader’s Forum. At the Institute he will be covering a collection of technology related money-saving tip for small law offices....



