» Good Reads/Tips

Not only is there the missed opportunity when a client no-shows, there is an expense for the firm: the clicks you paid for on Google, the advertisements you run, the shuffling of your schedule, the time you spent prepping....

With the right tools in place, tracking ROI from marketing efforts is easier than ever. That means you can be more confident about investing in your law firm marketing, because you’ll have the data to confirm that your efforts are paying off....

Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP....

Even the best, most modern attorney website won’t convert visitors into clients if the marketing strategy is not aligned with a firm's ideal audience. We’ve got four simple steps to follow to attract the right traffic to your website. ...

AI tools can free lawyers up for more strategic work and release them from the drudgery of essential, but repetitive tasks. That can enable smaller legal offices to take on more work and do it better, boosting their competitiveness. ...

You might hope that your clients will be so thrilled with your services that they won’t be able to stop themselves from singing your praises—on Google, Facebook, Avvo, and everywhere else online. But hope, as the saying goes, is not a strategy....

Putting your prospective client first is the best way to create law website practice pages that convert. We've outlined the specific steps you can take to achieve that....

Effective website design and SEO go hand in hand. Not only does good design make visitors feel good about your website, search engines prioritize user-friendly design which boosts your visibility and brings more visitors to your site....