October 24th, 2016

Catherine Mack is an experienced estate planning and probate attorney serving Maryland, Washington, D.C., and Virginia. Supported by a small support team, this solo attorney handles the following matters for clients: estate planning, estate & gift taxation, retirement planning, elder law, probate law, and probate disputes.

Here's something that will strike you instantly about Cathy: she deeply cares about her work. And not just in an empathetic way, but in an intellectual way. She is clearly constantly engaged in legal questions affecting her fields of practice — and she's not stingy about sharing useful answers with her clients and the public. Her website reflects this with a blog-type section enhanced by careful categorization. Visit Cathy's estate planning and elder law articles page, and you can browse genuinely helpful free information about areas like:

  • Assets / Financial Planning
  • Elder Law
  • Estate Taxes
  • Health Care Directives
  • IRAs / Retirement
  • Life Insurance
  • Long Term Care
  • Personal Representatives
  • Power of Attorney
  • Probate
  • Trusts
  • Wills

Not only is this freely searchable section just plain generous, but it is "marketing" in the best, most natural sense of the word. That is, in an ideal world, we market ourselves just by being ourselves ... following our interests and sharing them with others. And such natural marketing is particularly effective in the long-game inherent to marketing estate planning and elder law services. In these areas, potential clients often take a long time between thinking about legal services and actually engaging an attorney, and clients are often repeat clients, over time. Thus, making regular, helpful contact with clients and the public over the long term isn't just generous; it's planting a seed of trust and familiarity that will ultimately help an attorney's reaching out to pay off.

The Website

"Estate Planning and Probate Attorney for Maryland, Washington, D.C. and Virginia "

Design Concept #78 with a couple of minor tweaks felt like the right feel for this estate planning and probate law firm! Cathy's website is built on the WordPress content management system and made more efficient by our framework that is specially designed for law firms. All of our law firm websites come with dozens of cool features. Here are just a handful that can be seen on the Law Office of Catherine R. Mack website:

Contact form: It's important that you are able to quickly collect potential client information. Each website has the ability to have a "Contact Us" form. When a potential client completes the form, your attorneys will receive an e-mail or text message alert so they can respond promptly. These forms are customizable. For example, Cathy is licensed in multiple jurisdictions; so we added a special field asking the geographical location of the prospective client.   

vCard: Each attorney and staff profile has a vCard. With one click, contact information will be downloaded into the visitor's address book. 

Interactive Google Maps: Live Google map and driving direction links from Google, Yahoo, and Mapquest are included on all "Contact Us" pages. With more and more visitors coming in via mobile devices, we like to keep the law firm's address and directions in an easy to access spot. 

The full website may be viewed here: www.cathymacklaw.com.

Or see the design in our law firm website design portfolio.

The Law Office of Catherine R. Mack serves residents of Maryland, the District of Columbia and Virginia.

Law Office of Catherine R. Mack
Bethesda Crossing
7315 Wisconsin Avenue, Suite 800 West
Bethesda, MD 20814
Phone: (301) 961-8590

Categories: Website Launches