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One of the questions we are hearing more and more is, “Should law firms use AI for content creation?” The answer? It depends on how you are using it....

When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages....

At The Modern Firm, we are often asked, “Will moving locations affect SEO?” And the short answer is yes: a physical move will impact your search rankings....

A third of all online activity is spent watching videos, and over one billion hours of video are watched on YouTube alone every single day. Law firm videos provide real, concrete advantages for both the firm’s marketing and its website visitors......

Without technical SEO, it doesn’t matter how good your website content is, because Google won’t find it. Organic traffic will suffer...

A website that sets your firm’s marketing up for success will pay for itself. However, there are many factors that go into determining the cost of a law firm website, including customization, complexity, and design quality...

It’s almost never a bad thing to have more website traffic. But website traffic is only the beginning of the story when it comes to how to convert website visitors into customers...

The key to staying top of mind with prospective clients or busy referral sources is nurturing those relationships—but how you do so depends on a lot of factors. The Modern Firm regularly helps our clients with lead nurturing strategy...