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Online management of legal profiles is an important part of reputation management and local marketing for lawyers. Accurate and up-to-date legal profiles on sites like Avvo can create higher search rankings and show your superiority when compared...

Answer these 6 straightforward questions to be sure your law firm website won't let you down in the new year. For most practices, sorry, you can't just set it and forget it.

To mix metaphors, as a small business owner, you’re used to juggling all of the hats: keeping the books balanced, handling your paperwork or court dates, and managing everything else it takes to make your firm run smoothly. It may often seem...

Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or...

If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear...

Remember the time you had a big hole in the sleeve of your jacket, mismatched shoes, and ink stains on your shirt or blouse when you met with a client? Of course you don’t. That didn’t happen. You know how an unkempt appearance would adversely...

In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use...

Okay, so that title is intentionally misleading. There is no “vs.” when it comes to a complete plan for building and growing a successful estate planning law practice. But we’ve singled out estate planning today for a reason:...