» Marketing

Missed Opportunities: Not Asking Clients for Referrals

Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals.... Read More
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Google Yourself; Converting Referrals and Controlling Your Image is a Key Website Goal

There are many reasons why a law firm should have a website but few of them apply across all firm types and sizes as well as referral conversion and online image control. If you do not have a website, there is no telling what will appear when a... Read More
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Minnesota Lawyer: Assessing Your Law Firm’s Online Marketing Strategy

Reprinted With Permission of Minnesota Lawyer... Read More
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Focusing on Client Service

Lawyers tend to forget that law is a service industry. Clients have a myriad of choices for their legal representation. By focusing on client service, lawyers can better retain current clients, gain more referrals, and minimize the risk of ethics... Read More
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Pro Bono Makes Cents: The Business Case For Pro Bono

Pro bono service is frequently considered a selfless act, the “right thing to do.” But can a selfless act also be selfish? With respect to pro bono service, the answer is yes. While many attorneys volunteer legal services, few seem to recognize... Read More
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Categories: Marketing

Coaching For Lawyers

Executive coaching, a professional development tool that combines strategic consulting and problem-solving counseling to help professionals set and reach their business and/or personal goals, has in the past decade found much support in the... Read More
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Marketing Professionally & Ethically

Proposed changes to the Minnesota Rules of Professional Conduct regarding marketing and professional communications call for modest adjustments in existing rules while encouraging effective client relations.... Read More
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