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A few weeks ago, I attended ClioCon 2025 in Boston as a channel partner and one thing was made abundantly clear: AI is here, there, and everywhere. From Clio’s own product innovations, to the vendor halls, to the educational tracks, AI is having...

We recently made a policy decision to stop using the em dash due to it's association with GPTs so, we decided to have a little fun saying good bye. Enjoy!

Law is, by nature, a conservative profession. Yet the legal profession does change and the attorneys who adapt the quickest often benefit the most. Let’s take a look at law firms that are using social media to their best advantage.

Should you have a contact form on your law firm website? Absolutely! There are many advantages, and almost no downside. Let’s talk about why you need a contact form on your site, and how to get the most benefit out of it.

There is significant overlap between best practices for law firm SEO and strategies to optimize content for AI tools like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search Generative Experience (SGE).

Not only is there the missed opportunity when a client no-shows, there is an expense for the firm: the clicks you paid for on Google, the advertisements you run, the shuffling of your schedule, the time you spent prepping.

With the right tools in place, tracking ROI from marketing efforts is easier than ever. That means you can be more confident about investing in your law firm marketing, because you’ll have the data to confirm that your efforts are paying off.

It should go without saying, but your website isn’t about you; it’s about your audience, especially prospective clients. It’s important to frame the discussion of law firm website must-have features through the lens of client needs.