The Escondido, California law firm of White and Bright, LLP opened for business in the 1981. The firm’s enduring success is built on providing a niche range of transactional and litigation services to businesses and individuals throughout San Diego and North County, and beyond.
Real estate is at the core of the firm’s practice, but the attorneys also provide services in other practice areas related to their clients’ business and personal needs. Since many clients are small businesses, corporate and business law is a natural fit with the firm’s real estate focus. Similarly, estate planning and litigation involving trusts and estates are an organic extension of the business-oriented practice.
White and Bright takes pride in the level of expertise and uncommon dedication of the attorneys, as well as in the firm’s focus on taking a pragmatic approach and providing reliable services that ensure the long-term success of their clients’ businesses.
The Modern Firm’s strong belief in branding played a central role in the new website that our team built in collaboration with the White and Bright attorneys. The firm had an existing (but outdated) site that did not fully convey the strength of the firm’s solid, longstanding reputation. Our goal was to create a site that reflects the firm’s distinguished brand through visuals and text that embrace the characteristics that set the firm apart.
Our branding process begins before the client even realizes it. We take note of relevant comments from the client starting in the initial sales call. Then, we continue to gather information during the intake interview. Ultimately, we develop a brand statement to review with the client before we begin work on the site. When our team gets down to work, the final statement is embodied in both the design and content.
The new White and Bright website effectively embraces the firm’s preeminent brand both visually and in the content. Visitors get a strong sense of the brand and of the firm’s approach and strengths on every page, in addition to having access to detailed information about the range and depth of the firm’s practice.
The full website may be viewed here: www.whiteandbright.com
Or see the design in our law firm website design portfolio.
Located in Escondido, California, White and Bright serves clients throughout San Diego and North County, and beyond.