» Good Reads/Tips

Google’s April 2026 updates aren’t another hoop for law firms to jump through; they’re actually an affirmation of the things good lawyers do already. You build relationships with your clients, demonstrate your credibility, and show up.

Organic traffic isn’t disappearing, but the path to achieving it is changing. Law firms whose strategies evolve to help them show up across search engines, answer engines, and AI platforms will have an edge.

From Google to ChatGPT, the way clients find lawyers is shifting. Understanding what has changed, why, and how to adapt, is the key to enhancing your law firm’s visibility to AI.

Here's a quick and informative guide on the steps retiring attorneys should take to properly close down their websites, emails, domains, social media and professional profiles so that big issues like identity theft don't ruin their retirement...

There is significant overlap between best practices for law firm SEO and strategies to optimize content for AI tools like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search Generative Experience (SGE).

Not only is there the missed opportunity when a client no-shows, there is an expense for the firm: the clicks you paid for on Google, the advertisements you run, the shuffling of your schedule, the time you spent prepping.

With the right tools in place, tracking ROI from marketing efforts is easier than ever. That means you can be more confident about investing in your law firm marketing, because you’ll have the data to confirm that your efforts are paying off.

Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP.