Local Services Ads can position smaller law firms for greater success, and there are things—beyond increasing your ad spend—that you can do to ensure your ad spends plenty of time on that coveted perch at the top of the SERP....
Client testimonial or “reviews” pages are among the most clicked-on sections of our law firm websites. In fact, of the hundreds of sites for which The Modern Firm has direct data, testimonials pages are second only to attorney...
Time is short. In this post we explore and make the case that the best thing an attorney can do to boost their online marketing efforts is to bolster their reputation online....
In our recent series of posts on using client testimonials on your law firm’s website, we’ve established that testimonials are an effective client outreach and retention tool and that state rules of professional conduct...
Ethics and attorney advertising: sticky, significantly different from one jurisdiction to another, and ever-evolving. And the ethics of promoting client reviews or testimonials gets special attention from many bars. Since displaying testimonials...
Client testimonial or review pages are among the most clicked-on sections of our law firm websites. We have a few theories about why — and several things for attorneys to think about if you are considering featuring testimonials on your law...
“During the building of my website I experienced a few unexpected changes with my practice, which in turn changed my goals for my website. This didn't phase the team at all. They were able to keep me focused, change the website design, and incorporate the changes into my website in a way that surpassed my original expectations -- which were already quite high.”
If you are trying to decide whether to work with a law firm marketing agency or to hire someone in-house to handle your marketing needs, weighing the pros and cons can point you in the right direction.