Let's be clear on three points.
In other words, in the world of organic search, content is king. In fact, Matt Cutts, Google's webspam guru, has said this exact thing.
This means that a strategy to produce good quality content for the website on a regular basis is essential for the website to rank well. The quantity of content and topics will vary with a law firm's goals and local market conditions. For instance, a small town law firm will need less content than a Chicago law firm.
We have a team of professional copywriters led by attorneys with years of practice experience. We can draft content on almost any topic. We use collaborative online tools to communicate, proof and finish content for the website.
We can blog for a law firm. We can also write more detailed practice area, or sub-practice area, pages to provide more depth to a website. Depending on your goals, we may also write content that targets suburban or rural communities. We can write longer articles or multi-part pieces on niche topics. We've also written copy for press releases, firm news updates, print brochures and more.
Writing is hard work, but our writing process allows us to keep our clients involved and costs under control. Most clients will be on a schedule for us to publish 2-6 pieces of content a month for their website.
Many of our clients wish to blog or produce content for their websites themselves. We can work with any content provided by the client and it will help the optimization effort. Many of our clients write a blog entry here and there while having us maintain a set writing schedule to keep them on track with their goals.
