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Your law firm website often creates the first impression that others—clients, opposing counsel, new colleagues, even prospective employees—have of your firm. It’s essential that your website accurately represents your brand and capabilities, and that it provides a user experience that makes that first impression a positive one.
It’s likely that your practice has evolved since your website first launched. If so, it may be time for an update. The Modern Firm regularly consults with small law firms and solo attorneys to upgrade the look, feel, and function of their existing websites.
We’ve partnered with nearly 2000 legal practices, bringing together our decades of experience building law firm websites with their unique knowledge of their firm. We will work together with you to create a plan that fits with your priorities and needs.
Featured Website Launches
Lee and Garasia
Roy Ginsburg, J.D.
The Van Dora Law Firm, LLC
Mitch Foster Law
Bloom Family Law, PC
Zammitti Shaw & Breen
Handler & Levine, LLC
The Law Office of Poorvi B. Parkhie
Maria L. Shinn, LLC
Law Offices of Jackie L. Russell, PLLC
How to Know It’s Time for a Redesign
Websites don’t come with expiration dates, but there are often signs that an update is needed:
- Your Website is Over Five Years Old. Because design and trends are constantly evolving, we find that when a website is over five years old, it’s typically time to overhaul the design and completely give it a fresh look.
- Your Competitors’ Sites Look Sharper. It’s pretty common for potential clients to visit multiple attorney websites, even if they are referred to you. If you’re looking at your competitors and their websites look significantly sharper than yours, that disparity is likely to impact your bottom line.
- Your Team or Practice Areas Have Changed. Law firms evolve over time, like everything else. Often, there have been significant changes at the firm since the last website was built, including changes in staff, practice areas, and goals for the website. When this is the case, it’s beneficial to take time to reflect on the current brand and message of the law firm before diving right into the redesign.
- Leads Have Slowed Down. There are many reasons an older website might not convert like it used to, from poor design choices, to not being mobile friendly in a mobile dominated world, to dings in rankings due to search engine algorithm changes. No matter the root cause, if new leads are important to you, this is a good sign that it’s time to get professional help from a web design agency specializing in law firms.
- You Are Not Satisfied with Your Current Agency. When clients come to us from another agency, they often express dissatisfaction with their previous provider. Common reasons include a lack of transparency about how marketing efforts are working; poor response to support needs; or a lack of flexibility and control over the website. Frustration over technical and performance problems also prompt many attorneys to seek a new agency.
Redesigning Your Law Firm Website to Achieve Your Goals
In our over 20 years of working exclusively with small firms and sole practitioners, our own services have evolved naturally to include online marketing for law firms. What we’ve discovered from experience—and the data—is that the best results emerge from a solid foundation: a well-constructed website with clear branding, positive user experience, and high-quality content.
It's important to recognize that while updating an existing website does present some challenges and requires special attention, it doesn't mean you're trapped with your current site forever, unable to update or modernize it. Change is possible, and with careful planning and execution, you can successfully transition to a new and improved website without sacrificing your hard-earned progress and online presence.
Our website design process ensures that every step we take to develop your new website is informed by your goals and preferences. From our introductory call onward, we’ll listen for what is working for you regarding your current website, and what isn’t. We’ll create a proposal tailored to your firm’s needs, and a plan for preserving search rankings, your library of content, and any existing assets that truly add value to your website.
Five Things to Know When Redesigning Your Law FIrm Website with Us
No Buyout Needed
Companies like FindLaw and Martindale-Hubbell often entice or require a firm to "buy-out" the design for hundreds of dollars. Although design and content files can be helpful during a website rescue project, we do not need them to develop your website with us.
Preservation of Rankings
If your site has high SEO value or a library of indexed content, special attention is needed to carry out an orderly transition without loss of rankings or usability. We can ensure that all content, titles, structure, internal links, and metadata are seamlessly moved. And while we can’t prevent previous providers from undoing any off-site SEO that remains in their control, we can help you evaluate these risks and create a plan to minimize their impact.
Behind-the-Scenes Transition
When discretion is important in transitioning away from another provider, our team can quietly manage the entire website migration behind the scenes, ensuring a smooth process, and minimal interruption of your website’s operations.
Better Web Experience
All websites we build are programmed into our outstanding WordPress framework, which is SEO-friendly, highly customizable, and integrates well with legal tools like CRMs and online intake forms. Best of all, unlike legacy providers’ proprietary systems, your WordPress site is yours to keep.
Domain Ownership
A law firm’s domain (.com) name is a critical asset, because the firm’s email and website history is often tied to it. However, your domain name may be “owned” by an old developer, a former employee, or a departing partner—creating headaches when it comes time to redesign the site. We regularly help law firms navigate ownership issues like these and ensure ownership belongs with a key decision maker at your firm.
If you are unsure who currently owns your domain, check out our Domain Ownership Tool!
Need a Fresh Design For Your Existing Law Firm Website?
Whatever your reasons for wanting to update your existing law firm website, and whatever your concerns about doing so, The Modern Firm can help you to create a website that aligns with your vision for your firm’s future, designed to help make that future a reality. To get started, just get in touch.
What Do Our Clients Have To Say?
“I hired the Modern Firm to prepare my firm’s website and handle marketing. They have done an amazing job. My firm’s website gets many compliments, and their marketing returns have far outpaced my expectations.
Google Review, June 2023
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Chris Lalak
