Wisconsin Worker’s Comp Attorney Gives Law Firm Website a Refresh

Kingree Law Firm, with offices in Madison and Eau Claire, represents Wisconsin workers in workplace accident and occupational injury cases. The firm is one of about only 15 in the entire state that concentrates its entire practice on worker-side worker’s compensation cases, and many of those are in the Milwaukee area. 

Attorney Luke Kingree has been a marketing client of The Modern Firm for years. When he first needed a website, his priority was generating business for his firm. He succeeded in that goal, and as it came time to update his worker’s comp law firm website, Luke realized his priorities for the site had shifted. He wanted the site to highlight the firm’s success and for it to have an authoritative feel—to convey the impression that Kingree Law Firm is THE firm for injured Wisconsin workers to turn to. 

While Luke still wanted the website to generate business, he no longer wanted to cast as wide a net, preferring to target clients who can most benefit from the firm’s experience. The Modern Firm was only too happy to help usher in the firm’s next chapter.

The Website

The Work Injury Law Firm

Early in the process, Luke sat down with our team to discuss how his practice came to be and how it has grown and evolved over the years. That in-depth conversation is an integral part of our branding process; we can’t express a law firm’s identity through its website unless we first understand the firm’s unique strengths and goals.

Armed with information from the branding process, TMF’s website design team came up with a website redesign that fit Luke’s vision for a modern, authoritative website that portrays Kingree Law Firm as the effective, successful practice it is.  

Kingree Law Firm has offices in Madison and Eau Claire and represents clients throughout Wisconsin.

Does Your Website Accurately Reflect Your Firm’s Brand?

The full website may be viewed here: https://www.kingree-law.com/

Or see the design in our law firm website design portfolio.