Ima Akpabio

Ima brings to The Modern Firm years of experience in sales, client services, and marketing. Ima studied neuroscience and business administration at Baylor University, but her real education unfolded in the workplace as she got to know clients and their needs and learned how to connect them with the goods and services that would make a difference for them. 

Most recently, Ima served as an Internet Marketing Specialist for a marketing company, where her responsibilities also included project management. Realizing that she wanted to focus exclusively on marketing services, she accepted an Online Marketing Manager position at The Modern Firm.

Responsibilities

As an OMM, Ima gets to help small law firms grow their businesses by developing effective digital marketing strategies. In this capacity, Ima serves as the main point of contact for her clients, which helps her to gain a deep understanding of their practices, challenges, and goals. From there, Ima crafts customized marketing strategies, coordinating campaigns across various channels, including SEO, email, and social media. She regularly collaborates with TMF’s attorney writers to develop blog post topics that will advance her clients’ goals.

Of course, creating marketing strategies is only the beginning; Ima also monitors analytics to ensure that campaigns are functioning as intended, using the data to adjust course as needed. Effective communication is one of Ima’s greatest strengths, and she puts it to work in regular check-ins with clients, giving them the guidance they need to make informed decisions about their law firm’s marketing.

Outside of the Office

Ima believes that life is all about balance! She works hard, and she also has an adventurous spirit—as she has been known to say, she’s “down for anything but criminal activity.” 

As a practical matter, that means that on any given day you might find her attending a poetry reading,  skydiving, relaxing with her cat Honey, whipping up a great meal for family or friends, or stepping on a plane to visit a foreign country and explore a new culture. Some of her favorite destinations have been Mexico, London, and Dubai.

You May Not Know

• Ima originally set out to study neuroscience and become a doctor, but pivoted when she realized her passion lay more in the direction of business and marketing.
• Her superpowers include resilience and finding the silver lining in any situation.
• Ima once worked as a door-to-door salesperson; it was hard work, but she credits that position with making her a more effective communicator.
• She attended culinary school and learned to prepare, among other things, a number of Italian specialties.