» Advertising

As with most of our weekly questions, there's a short answer and a long answer. The short answer is this: you have to ask them. Let's dive deeper. Marketing for attorneys is one of the most competitive and aggressive arenas for any industry in A…

There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost...