Texas Law Firm Energizes Practice with New Law Firm Website

Doré Rothberg is an established, accomplished Houston-based law firm with a practice that has grown organically since the firm’s founding in 1990. Established as an oil and gas law firm, the firm’s practice areas now include bankruptcy, liens, and other types of law.

The firm had a website, but it didn’t reflect what sets the practice apart from its competitors: its depth of experience; its diversity and the broad perspective that brings; its strong relationships with clients and other professionals; and the core values that underpin the business. 

The firm’s attorneys take pride in being innovative problem-solvers, and many clients have come to rely on Doré Rothberg so much that they have been with the firm since its founding. In short, this is an exceptional firm—and it needed a website to showcase that. 

This Texas Law Firm Website: Relationship-Based. Results-Oriented.

Attorney Brent Doré observed that not only was the firm’s existing site lacking in substance, it portrayed the practice as boring and basic. Doré Rothberg wanted to convey to clients that they are capable of handling complex and diverse projects, and do so regularly. 

In order to show the firm’s prospective clients what sets Doré Rothberg apart, The Modern Firm first needed to develop a deep understanding of the law firm’s brand. In our branding intake phone call with some of the firm’s attorneys, TMF’s Projects team members got to learn about everything from the firm’s history, to its culture and work environment, to its goals for the future. Knowing who we’re building a website for helps TMF create a unique site tailored to that practice.

While TMF’s design team set about creating a vibrant and professional website with imagery that evokes the firm’s practice areas and locale, one of TMF’s attorney-writers set about creating substantive, engaging content that emphasized the firm’s strengths. The overall impression is one of a firm with a rich history and a bright future.