“During the building of my website I experienced a few unexpected changes with my practice, which in turn changed my goals for my website. This didn't phase the team at all. They were able to keep me focused, change the website design, and incorporate the changes into my website in a way that surpassed my original expectations -- which were already quite high.”
There is significant overlap between best practices for law firm SEO and strategies to optimize content for AI tools like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search Generative Experience (SGE).