Local Marketing Fundamentals

Directory Listing and Review Collection Services for Attorneys

Right or wrong, search engines like Google and Bing, and now AI tools like ChatGPT consider lawyers and law firms to be “local businesses.” That means that in addition to standard website ranking factors like updated content and links, generative search engines also factor in attributes like physical location, customer reviews, and the consistency of information about the firm.

This reality creates both opportunity and challenges for solo attorneys and small law firms concerned about their online presentation. Fortunately, our Local Marketing Fundamentals service makes it easier to capitalize on marketing opportunities, and navigate challenges that make it more difficult for firms to appear in local search results.

Instant Free Location Audit

Improved Local Search Rankings for Small Law Firms

Our Local Marketing Fundamentals service improves the chances of showing up in those local search results by creating, verifying and managing listings of your firm’s name, address, and phone number (NAP), along with photos and descriptions of your services on the web’s top local business websites. 

That matters because when search engines see a business’s contact information listed consistently across many other websites, they conclude that the business is legitimate, established, and reputable. Having your information managed across these listings offers many benefits, including:

• Improved Accuracy. Your business information is listed correctly and consistently across websites, mobile apps, voice search, GPS—wherever people might look for your law firm.
• Better Rankings. Because your information is consistent and verified across lots of sites, Google, Bing, and other search engines are more likely to show your firm higher up in local search results.
• Greater Presence in AI Tools. Your law firm is also more likely to show up in AI tools that people already use to find local services, giving your business even greater visibility and credibility.
• Increased Certainty. Our ongoing clean-up means that old or incorrect listings (like an outdated phone number or prior address) get fixed or removed so potential clients don’t end up calling the wrong number or getting directed to the wrong address by their GPS.
• Address Changes. If your office moves or your contact information changes, everything gets updated in one place and pushed out across all of the major sites and directories, saving you the stress of having to remember and correct every individual listing. 

Our distribution network includes about 75 of the internet’s top directories and data aggregators, including Apple Maps and, of course, Google.

Optimize Your Google Business Profile

As one of the very first things potential clients see when they search for you, your Google Business Profile creates a powerful first impression—ideally one that makes your firm look credible and trustworthy. Your law firm’s profile is the box that appears on the search engine results page (SERP) when someone searches for your law firm by name, or for a lawyer in your area. It includes your firm’s name, address, website link, phone number, hours, reviews, and photos.

Instant Free Location Audit

Easily Collect, Monitor, and Manage Online Reviews

Most attorneys recognize the value of having positive reviews, but many hesitate to ask clients for them; it may feel awkward or unprofessional, especially in the immediate aftermath of a sensitive legal matter. They may also worry about the possibility that a client will leave a negative review. Whatever the reason, not asking for reviews means missing out on a powerful opportunity to build trust and social proof.

Our Review Collection and Reputation Management takes the discomfort and risk out of the process. Our easy-to-use platform can be used to send emails to your clients to share their experiences on various review platforms with one click. All messages are customized as needed for each firm, they are professionally worded, and comply with rules of professional ethics and reputation management standards. 

Reviews are then displayed in a centralized dashboard, so you can see, monitor, and respond to them. Although our clients find this platform easy to use, we often manage collection requests and responses to help your Google Business Profile perform better, improving your firm’s local online visibility.