Social Media Marketing for Law Firms

Solo attorneys and small law firms wear a lot of hats. Between managing cases, client communication, and running a business, posting to Instagram is usually the first thing to fall off the plate. We get it. 

At The Modern Firm, we've helped hundreds of law firms show up consistently and credibly online, without it becoming another item on a never-ending to-do list.

Our Social Media Management Services for Lawyers and Law Firms

Although social media won't replace your search strategy, it does something search can't: it keeps your firm top-of-mind with the people who already know you, and it gives prospective clients a reason to trust you before they ever pick up the phone.

Our approach focuses on building brand awareness through quality, consistent, high-value content that positions your firm as a trusted source. To do this, we outline relevant topics, create social graphics, manage your publishing schedule, and keep your feed active and on-brand.

Our content team understands what your clients are actually looking for, what ethical guidelines you're working within, and how to make your firm look polished and professional without seeming robotic.

Whatever level of service is best suited to your firm, you can count on us to provide a collaborative approach that invites your input, but takes most of the work of maintaining an active social media presence off your already-full plate. 

What Social Media Platforms are Best for Attorneys? 

Not every platform makes sense for every firm, but we’ve narrowed it down to the best options for most solo attorneys and small firms: 

• Facebook is where most of your potential clients are spending their time, and It's ideal for sharing educational content, building community, and adding to your local search visibility.
• LinkedIn is where your referral network lives, which is key for attorneys looking to grow their practice. A consistent LinkedIn presence keeps you top-of-mind with the right people.
• Instagram can be a strong fit for firms that want to show the human side of their practice, where the emotional stakes are high and relatability and education matters.

Not sure where your firm should focus? That's part of the conversation we have with every new client.

What About Boosted Posts and Paid Social Media Advertising?

We categorize social media ads, such as Meta and LinkedIn, as digital advertising. Both organic social media marketing and paid social media advertising can have a place in your marketing strategy, but if you are going to have paid advertisements, it’s critical that you also have a strong organic social media presence first. 

Think of organic social as laying the groundwork. When someone sees your ad, they'll often check your profile before taking action. If your last post was from 2022, that's a red flag. A consistent organic presence makes your paid efforts work harder.