Prospective clients start forming opinions about your firm months before they ever contact you, through your website, ads, Google listing, and more. What kind of impression are you making? And how many potential clients never reach out at all because your digital and print materials send the wrong message? 

Website visitors form an immediate aesthetic impression within five hundredths of a second, deciding within that literal split-second whether they like or trust the site. The timeframe is a little longer for other digital and print materials. But at most, you only have a few seconds for your visuals to grab attention, or lose it. 

Your law firm prides itself on being professional, up-to-date, and detail-oriented; missteps like pixelated logo images, inconsistent fonts, and outdated styling in your materials tell a different story. Professional design attracts clients by helping your firm look reputable, organized, and dependable. 

Visual Branding Beyond Logo Design

Your logo is one important component of your firm’s brand, which also encompasses your typography, design elements, color palette, and imagery. 

These elements are featured on your website, but they also converge to create opportunities for multiple touchpoints between your brand and your intended audience. Consistent experiences across touchpoints build lasting brand recognition and trust.

The Modern Firm helps small law firms express their brands through cohesive, professional design for a wide range of both print and digital collateral. 

Print Marketing Collateral

In a world in which so many forms of communication have become digital, there is real value to the tangible, such as business cards, brochures, and proposal folders. These items carry a weight, literal and figurative, that can create a more favorable and lasting impression of your law firm. Well-designed print materials convey a feeling of authority and prestige in a way that digital communications often cannot.

The Modern Firm designs for a wide range of law firms’ print collateral needs, from business cards and letterhead to branded folders and inserts. We can recommend trusted vendors whom our company has vetted to produce print materials, or can provide designs for production by a vendor of your choice. 

Building Your Digital Brand

Your digital brand is often the first impression clients, colleagues, and opposing counsel have of your firm. While your website is the centerpiece of your digital brand, that brand also includes things like email newsletters, digital brochures, social media graphics, online advertising, and downloadable guides. It’s critical that all those assets are consistent in terms of color palette, typography, design elements, and tone. 

The Modern Firm designs digital collateral that aligns seamlessly with your logo and website, presenting a unified, polished online image that reflects favorably on your firm.

Our Creative Branding Process

While some attorneys come to us with a clear vision for their firm’s look and feel, others haven’t given much thought to their visual branding. Wherever you stand, our collaborative process will help you develop a cohesive visual brand that authentically represents your practice and resonates with your ideal clients. 

Design Preferences

Because your visual brand needs to be reflective of your firm, we take the time to understand your design preferences and the message you want your branding to convey. We invite you to complete design and logo questionnaires that go to the heart of your firm’s identity and how those should be reflected in your branding materials. Many attorneys know what they want to convey, but not how to articulate it; we know how to elicit the ideas that will ignite the design process.

Conceptualization and Creation

After developing an understanding of your branding goals, from questionnaires and interviews we set to work designing the concepts that will visually express your firm’s identity. Every element is considered in context, like pieces of a wardrobe that mix and match and fit together effortlessly.

Presentation, Refinement, and Application

Once we’ve prepared a range of initial concepts, we share them with you for your feedback, refining them as needed and continuing to collaborate until they match your vision. Then comes the rewarding part: applying them across a variety of channels. 

Most attorneys know that they will need letterhead, envelopes, and business cards bearing their firm’s visual branding. But many aren’t aware of all of the opportunities for brand expression, or of the reality that repetition of visual branding continually reinforces positive impressions of their firm. 

Our designers help you explore options for use of your visual branding in print and digital collateral. We provide a style guide so that you will have both flexibility and structure for the use of your brand’s logo, colors, typography, and design elements.

The result of our process is a refined visual branding system that is not only aesthetically pleasing, but consistent, cohesive, and strategically grounded in your firm’s identity.

Strengthen Your Law Firm Brand with Us

Integrating your firm’s visual branding into print and digital collateral enhances your firm’s professional image and amplifies its message. Contact The Modern Firm to begin exploring the opportunities for expressing your firm’s brand.