Canton, MA Law Firm Makes PI Practice Prominent with New Law Firm

Sarno Legal, PLLC is a Canton, Massachusetts criminal defense and personal injury law firm serving clients in the greater Boston area and throughout the state. The practice has been established for nearly a decade, and attorney Asaf Sarno had an existing website. Asaf felt that the law firm website needed an update to make it look and feel more modern. 

He also wanted to emphasize the personal injury side of the practice, which hadn’t been given much attention on the old site, and which he now planned to expand and emphasize. Asaf had a personal, as well as professional, reason for expanding the PI practice: he wanted to donate a portion of his earnings from that work to cancer research. He turned to The Modern Firm to make his vision a reality.

The Website

Asaf had been thinking about a new law firm website for some time, and came to The Modern Firm with a logo concept he had generated using AI that had particular meaning to him. Unfortunately, the logo as presented wasn’t ideal for use on a website and other marketing. 

The Modern Firm’s logo design team respected Asaf’s vision and refined it. They addressed and resolved issues that are common with AI logos, like inconsistent line weights and fine lines that don’t scale well at smaller screen sizes. The result was true to Asaf’s original concept and suited for his intended uses. 

The firm also availed itself of The Modern Firm’s law firm website writing services to build out the personal injury practice pages on the site. Asaf’s assigned attorney writer worked closely with him to create and fine-tune the site’s content to attract and persuade the right clients.  

The entire team worked in concert to ensure that Sarno Legal’s website came together quickly and reflected Asaf’s brand and priorities.

Sarno Legal represents clients in Norfolk, Sussex, Middlesex, and Essex Counties and throughout Massachusetts.