Michigan Estate Planning Firm Targets Ideal Clients With New Law Firm Website

Be Confident You Hired the Right Lawyers

Gaggos Flaggman PLLC, an estate planning law firm in Troy, Michigan, already had a relatively new website.  However, attorney Bill Gaggos understood that a law firm website should do more than simply exist online. It should connect attorneys with the clients they can best serve, and he felt that the firm’s existing site wasn’t meeting that metric. 

With a tax and accounting background in addition to his legal training, Bill wanted a site that would validate the firm to clients who needed higher-level estate planning as well as those seeking out the niche planning area of cottage law. Bill receives a lot of business by referral, and he needed his law firm website to confirm to sophisticated clients that he is capable of meeting their complex planning needs. He asked The Modern Firm to create a site with that goal in mind

The Website

Early in the website design process, Bill met with members of The Modern Firm’s Projects to team to talk about his background and experience, practice areas, the types of clients he serves, and goals for the website. That kickoff call is an essential part of our branding process. After all, it’s impossible to create a website designed to meet an attorney’s goals without a deep understanding of the practice and its needs. 

Bill was so impressed with the brand platform The Modern Firm developed from the information gathered on the call that he thought it was AI-generated (nope, 100% human). And it helped our designers and the rest of the team keep Bill’s target clients top of mind as they created a professional, sophisticated site calculated to resonate with the people who need his unique skill set.

Located in Troy, Michigan, Gaggos Flaggman PLLC serves high net worth clients in Oakland County and throughout the state.