Probably. Here are a few questions to ask yourself:
This handful of questions identifies just a few situations in which a law firm might consider a website content audit. Of course another reason lies simply in the passage of time: because Google's search algorithms change regularly, it never hurts to take a good look at your SEO (search engine optimization). Particularly if, although business is good, you have found yourself asking: Could business be better?
If your website was designed by The Modern Firm and you have questions about conducting a content audit using the latest in SEO knowledge and techniques, our online law firm marketing team — led by our newest addition, Online Marketing Strategist Ryan Gough, and assisted by Merrill Hodnefield, J.D., our Content Chief — are happy to consult. And, of course, our law firm website design services generally include a full review of your content and your website's overall SEO with a particular eye toward your practice areas, geographic service area, and marketing goals.
On that note, we got our newest law firm website project off the ground today at a great meeting with the attorneys and staff of Olsson Frank Weeda Terman Matz PC — or OFW Law — of Washington D.C. Our content auditors are excited to get their hands on OFW Law's substantial existing sites, including a broad range of practices areas, informational blogs, and resources. We look forward in the coming weeks to a complete SEO audit and reorganization of their site structure to make their legal work and commentary shine in an easily accessible, newly designed site.