Does My Law Firm's Website Need a Content Audit?

Probably. Here are a few questions to ask yourself:

  1. Are you happy with the business coming to you through your website?
  2. Particularly if you're not, when was the last time you or an SEO professional took a careful look at your content, headings, and site structure, including intra-site links?
  3. Has your law firm changed practice areas recently, or is there a particular area of practice you're most interested in marketing?
  4. Are you running or planning a Google AdWords campaign, but haven't evaluated whether the website pages your ads are targeting are properly optimized for your ads?

This handful of questions identifies just a few situations in which a law firm might consider a website content audit. Of course another reason lies simply in the passage of time: because Google's search algorithms change regularly, it never hurts to take a good look at your SEO (search engine optimization). Particularly if, although business is good, you have found yourself asking: Could business be better?

If your website was designed by The Modern Firm and you have questions about conducting a content audit using the latest in SEO knowledge and techniques, our online law firm marketing team — led by our newest addition, Online Marketing Strategist Ryan Gough, and assisted by Merrill Hodnefield, J.D., our Content Chief — are happy to consult. And, of course, our law firm website design services generally include a full review of your content and your website's overall SEO with a particular eye toward your practice areas, geographic service area, and marketing goals.

New Client Welcome

On that note, we got our newest law firm website project off the ground today at a great meeting with the attorneys and staff of Olsson Frank Weeda Terman Matz PC — or OFW Law — of Washington D.C. Our content auditors are excited to get their hands on OFW Law's substantial existing sites, including a broad range of practices areas, informational blogs, and resources. We look forward in the coming weeks to a complete SEO audit and reorganization of their site structure to make their legal work and commentary shine in an easily accessible, newly designed site.

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