TMF Teams Up with Traverse City, MI Law Firm for New Website


The new website for the Parsons Law Firm of Traverse City, Michigan, epitomizes the adage: Show Don't Tell. You can tell folks what a great attorney you are all you want. But they'll believe you all the more if you can actually show evidence of your successful work for clients. And this firm has done so extremely effectively through their brand new website.

Deeply rooted in Traverse City, the attorneys of the Parsons Law Firm focus on personal injury and public interest cases. Their work is extensive, and has often been cited in the press. Thus, we built their new website around a core of representative work items, using our custom WordPress content management system.

The key to this particularly elegant use of WordPress is the use of a post-type dedicated to individual items of representative work describing a given case success. Each success is then categorized however a firm deems fit — whether by type of case (or multiple types), attorney(s) involved, jurisdiction, etc. Then, each case success is set to display on whichever pages of the website are relevant. Moreover, the law firm can add successes over time and, with the click of a checkbox, have each success automatically display in all the relevant spots (no need to update multiple pages with the same information).

The result here is a great series of practice area pages showing successes in a reader's chosen area of interest, as well as an overall Verdicts & Settlements page that aggregates the most recent cases.

Finally, among other great highlights of the site is a very appropriate instance of Tell instead of Show. (Or maybe it's really Show by Telling? Show and Tell?) We've included a client testimonials page where the firm's clients speak for themselves about their cases.

The full website may be viewed here:

Or see the design in our law firm website design portfolio

Based in Traverse City, Parsons Law Firm PLC represents clients throughout Michigan.

Parsons Law Firm PLC
520 South Union Street
PO Box 1710
Traverse City, Michigan 49684 

Phone: (231) 929-3113 

Categories: Website Launches