Successful law firms evolve to meet the needs of their community. That is true of Baker, Dublikar, a North Canton, Ohio general practice and litigation firm. Founded in the 1980’s, the firm’s practice evolved over time from primarily insurance defense to other areas of civil litigation and a broader range of practice areas, including oil & gas consultation and litigation, business formation and estate planning and probate.
With eight accomplished attorneys, deep roots in the community, and an impressive track record of jury trials, the firm has a lot to offer its clients. Unfortunately, while the firm had evolved, its website hadn’t—meaning visitors referred to the site might not realize that the firm offered the services they needed.
Many of the law firms who come to The Modern Firm are in a similar position: they got a website that worked for them at the time, but hasn’t kept up with their needs. And what good is a website if it doesn’t reflect the law firm for which it was designed? With an expanded practice range, Baker, Dublikar needed to speak to clients ranging from individuals to institutions, with very different needs.
We responded to the challenge with a modern, inviting website design that acknowledges the firm’s diverse client base. A button on the home page directs consumers and businesses toward the practice areas they need, with a separate button and path for the firm’s institutional and organizational clients. That lets the firm speak directly to its target audiences without having to water down its message to appeal to every conceivable reader.
And if the firm continues to evolve? The Modern Firm offers website editing made easy (including interactive training) so that Baker, Dublikar can make some changes on their own—but we’re always here if they need us.
Baker, Dublikar is located in North Canton, Ohio.
Does your law firm website speak to your target audience and show off your firm’s capabilities? If not, we can help.