Over the course of more than two decades, attorney Kim Roberts racked up a lot of experience as a California family law attorney. Because most of her clients came to her through referrals, and she always had enough business, marketing, especially online marketing, had never been a big priority.
After leaving a firm with which she had been affiliated and returning to solo practice, Kim decided it was time to announce her new venture with her first law firm website. The Law Office of Kim Roberts focuses exclusively on California family law, including divorce and child custody. Kim envisioned the website as a means for referrals to get to know and feel comfortable with her as well as a tool for online marketing. Since many people who need a family law attorney are not familiar with the law in this area, Kim also wanted to use the website to educate and empower her clients.
Family law matters can be hard on clients, so Kim wanted to convey a hopeful tone about what the right legal help can achieve. Images on the practice area pages and throughout the website feature positive images of parents and children together. Because family law is such a personal area of practice, pictures of Kim are also prominently featured; research has shown that readers connect better to law firm websites that picture the firm’s attorneys.
Kim enlisted the help of The Modern Firm’s attorney writers to create content for the site. Having a legal background, often in the practice areas about which they are writing, helps our team describe a firm’s services knowledgeably and clearly for lay readers. Because we work primarily with smaller law firms, our writers work hard to distinguish our clients from their competition. This is possible because we take the time to talk to our clients and get to understand their unique approach to practice.
The full website may be viewed here: www.kimrobertslaw.com.
Or see the design in our law firm website design portfolio.
The Law Office of Kim Roberts is based in Murrieta, California, and serves clients in Temecula, Menifee, Hemet, Sun City, Lake Elsinore, Winchester, Wildomar, Riverside, San Bernardino, Orange County, Vista, San Diego, and throughout the Inland Valley.