Not long ago, Minneapolis litigator Joel Van Nurden decided that his existing website did not adequately describe his practice or explain his approach to litigation. He turned to The Modern Firm for help in creating a better website for Van Nurden Law.
Working closely with the TMF team, Joel decided to scrap his existing site entirely and start fresh with a brand new website. His primary goals included concisely articulating details about his litigation practice — which focuses on actions involving real estate, trusts and estates, and business issues — and conveying essential information about his approach to practice.
Joel enlisted TMF’s content team to assist with accomplishing these goals.
Joel settled on using a quartet of pages to communicate his approach to practice. One of the most important is his Attorney Profile page, which provides Joel’s personal and professional background — including an explanation of his journey from on-air radio personality to litigator. This page helps visitors perceive Joel as a relatable individual, rather than as just another litigator.
The Why Choose Joel page focuses on his approach to litigation and explains how Joel develops close relationships with his clients. This page compliments his profile page. Together, the two pages describe Joel from both personal and professional perspectives.
On TMF’s recommendation, Joel included a Testimonials page, so site visitors hear directly from Joel’s clients about their experiences. Joel adopted another TMF recommendation by adding a separate page For Referring Attorneys, since many of his clients find him through professional colleagues.
These four pages collectively tell prospective clients (and attorneys considering a referral) everything they need to know about Joel. The site weaves links to these pages throughout the practice pages, to ensure that site visitors find them easily.
The full website may be viewed here: www.vannurdenlaw.com.
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Located in Minneapolis, Minnesota, Van Nurden Law serves clients primarily in the Twin Cities metro area and handles selected litigation matters throughout the State of Minnesota.