The attorneys of Kalniz, Iorio & Reardon are perhaps best known for their legal advocacy for unions and employees. They have many publicized successes for, for example, police officers, fire fighters and teachers. But the firm also offers a range of other legal services including criminal defense, family law, basic wills, and probate law.
Somewhat unusual for a firm of its size, Kalniz, Iorio & Reardon serves both Michigan and Ohio, with attorneys licensed in either or both states. With their new website, we set out to capture the specific practices of both their Toledo and Grand Rapids law offices.
As you may know, Google treats law firms as "local" businesses, associating them with their street addresses just like dentists or pizzerias. This makes online law firm marketing a bit tricky for many small firms, whose clients are not limited merely to folks living right around the corner. The confusion can be compounded if, like this firm, the firm has distinct locations in different jurisdictions.
Our primary goal with the new website was thus to show the firm as the unified whole it is, while also optimizing for its two locations and geographic areas of service. We achieved the latter by clearly identifying specific pages for its Ohio law practice and its Michigan law practice.
The full website may be viewed here: www.ioriolegal.com.
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Kalniz, Iorio & Reardon has offices in Toledo and Grand Rapids.