With two offices in Alexandria and Dry Prong, Louisiana, Armour Law Firm is a rapidly-growing insurance defense and subrogation law firm. In addition to their insurance work, the firm also handles other civil litigation matters. The firm already had a website when it reached out to The Modern Firm, but founder Bonita Preuett-Armour wasn’t satisfied with it; she felt the website lacked polish and didn’t accurately reflect the attorneys’ skill and the firm’s professionalism.
At the same time, the firm didn’t want to portray itself as insurance defense attorneys are often depicted: identical gray flannel suits toiling away in a gray skyscraper. There needed to be a middle ground: a website that could reassure corporate, business, governmental and individual clients of the firm’s capabilities, while letting the attorneys’ personalities and commitment to personal service shine through.
Successful law firm websites both show and tell readers about the firm, and Armour Law Firm’s website exemplifies this truth. The easy-to-navigate, elegant design of the website speaks to the firm’s professionalism. The images of attorneys at the firm’s office in a house with a wide porch hint at the firm’s warmth and collegial nature.
And while pictures are worth a thousand words, the words on a website matter, too! Armour Law Firm used The Modern Firm’s website writing services to describe their services, their team, and their approach to practice. Our attorney writers work with clients to understand their services, get a feel for what sets them apart from competitors, and express all of that on the website. (We take as much of the work of creating the website content off our clients’ plates as they need us to; they are busy enough!)
Armour Law Firm’s new website design highlights a firm that cares about its clients, with the skill and sophistication to handle complex litigation.
Armour Law Firm has offices in Alexandria and Dry Prong, Louisiana.
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