One piece of advice The Modern Firm often gives attorneys writing their own website profiles is: this is not your curriculum vitae. Folks reading an attorney's website biography generally are looking for digestible, compact information that speaks directly to their needs — not the attorney's memoirs. (Or, as our lead freelance writer, Rebecca Fadel King, J.D., often puts it: "They don't care what cornfield you grew up in.")
There is one type of law firm for which this advice breaks down somewhat. And Martin A. Schultz & Associates is the perfect illustration of this type of firm. Whether operating as the leader of a small law firm or as a solo practitioner, there are many seasoned attorneys out there whose entire practices revolve around their extensive work histories. And rightfully so. These are often the nimble experts a company calls in when it has a very specific legal problem that needs personal, deeply-experienced attention. And, so, that deep experience is exactly the theme on which the attorney should focus his or her website.
Exemplary case in point: the new website for Chicago attorney Martin Schultz, who counsels businesses and organizations in areas ranging from corporate law and governance to financing to commercial litigation.
Clients hire Martin Schultz's firm precisely because of the extensive experience he and his Of Counsel colleagues bring to the practice of law. The site is organized around some basic sections, in addition to a home page and easily accessible contact information, of course:
Where Why Schultz helpfully summarizes what Martin and his firm have to offer, his profile and experience pages provide the detail. His to-the-point profile requires little embellishment to paint the picture: years of work for large Chicago firms? Check. Economist with the Chicago Board of Trade? Check. White House staff member?? Check. (Impressed yet?) Then throw in that Martin holds not just a J.D. but also an M.B.A.
His Experience section continues with the straightforward presentation of impressive background facts without (importantly) any sense of boasting. Instead of a traditional practice areas list, he offers easily browsable representative cases and transactions in areas including:
The result? A great new law firm website that embodies the wisdom in the adage: Show, don't tell.
The full website may be viewed here: www.maschultz.com.
Or see the design in our law firm website design portfolio.
Martin A. Schultz & Associates is located in the Chicago Loop.
Martin A. Schultz & Associates
300 South Wacker Drive
Chicago, IL 60606
Phone: (312) 606-9098