When you’ve been around for a while and you’re good at what you do, your reputation speaks for itself. So the last thing you want is for your website to contradict it. The Manhattan injury law firm of Budin, Reisman, Kupferberg & Bernstein, LLP has been fighting for personal injury victims in and around New York City for over 60 years. They get results for clients in practice areas ranging from car crashes and construction accidents to medical malpractice and premises liability.
The firm’s business comes primarily from referrals, both from satisfied previous clients and other professionals. They don’t need a website to market their services. But the firm’s attorneys do understand that when clients are referred to them, the first thing they are likely to do is turn to the firm’s website to confirm the good things they have been told about the firm. The attorneys felt that their old website was outdated and didn’t adequately convey their strengths.
At The Modern Firm, we know that the old saying really is true: you never get a second chance to make a first impression. We are in the business of helping our clients create the first impressions that will convert website visitors into callers, and then into clients. BRKB wanted a professional-looking website that would convey their deep roots in New York, the services they offer, and the results they achieve for clients.
The home page of the new website prominently features results the firm has achieved for clients against a backdrop of iconic New York images. Because the site exists primarily for validation, rather than as a marketing tool, the content is straightforward. It reflects the firm’s practice areas and philosophy, the attorneys’ decades of experience, and their impressive track record of results—just the information prospective clients need to motivate them to contact the firm. And because The Modern Firm offers law firm website hosting and upkeep, the attorneys at BRKB are free to devote their attention to their clients, not to maintaining their website.
Budin, Reisman, Kupferberg & Bernstein, LLP is located in Manhattan and serves clients in New York, Westchester, and Long Island.
Does your law firm website speak as favorably about your practice as your referral sources do? If not, let’s fix that.